Sony Quits OLED TVs in Japan after Slump in Sales
Sony Quits OLED TVs in Japan after Slump in Sales
Posted 02/16/2010 at 9:08am
| by Paul Lilly
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If OLED's the future, where does the technology fit into the present? Not anywhere, according to Sony, at least when talking about high definition television sets. Sony announced plans to end sales of OLED sets in Japan until costs come down.
Probably a good idea too, considering the only model Sony released was an 11-inch set that commanded roughly $2,222. That's barely larger than most netbooks, but a whole heck of a lot more expensive, to state the obvious.
This doesn't mean that Sony is turning its back on OLED technology in general, the company just wants no part in selling obscenely overpriced displays. Instead, Sony said it will focus on research and development, and may even dabble in overseas production.
"We will continue to consider new products and applications including OLED TVs," Sony spokesman Shigenori Yoshida said.
Image Credit: oled.si
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Jox
February 17, 2010 at 9:12pm
This doesn't mean that Sony is turning its back on OLED technology in
general, the company just wants no part in selling obscenely overpriced
displays.
I don't think we're talking about the same SONY here...
-Jox
M-ManLA
February 16, 2010 at 2:23pm
I would love to see OLEDs take off. They have in the cell phone market. I believe by the Year 2011, the tech will be a little bit more managable and OLEDs will start taking mainstream.
Electronically charged
nekollx
February 16, 2010 at 9:47am
" the company just wants no part in selling obscenely overpriced displays"
Yeah who do they think they are? Apple?
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