Sony to Outsource Select Vaio Laptops
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Don't assume that your next Vaio laptop will be built by Sony. In an interview with PC Pro, Ryosuke Akahane, deputy president of Sony Vaio's Business Group, announced a two-tier strategy for the company's laptop division. According to Akahane, Sony will continue to design and built Vaio laptops designed as "division one," while "division two" will be build by the company's partners.
All laptops will still carry Sony branding, as well as have the "taste of Vaio [and] the style of Vaio." Sony will have to approve all third party designs, which Akahane ensures will be just as reliable as division one laptops.
"The quality criteria itself is no different between division number one and division number two," Akahane explained.
So why the change? Put simply, the company wants to sell more laptops. Ten million to be exact, which is the goal Akhane laid out for 2010.
"We need a certain market share," Akhane said. "And if we don't have a certain market share, it's tough to survive."
Image Credit: coated.com
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Thursday
April 19, 2010 at 2:50pm
It's not as if their build quality was amazing to begin with. Better than a company like Acer but that's not saying much...lol.
violian
April 19, 2010 at 11:20am
This is a good move as it will clear lots of overhead costs in maintaining and running their own factories. This is why Apple is so profitable - they outsource all their manufacturing to the likes of Quanta and Foxconn. Apple uses the money they save from overhead costs by investing in research and innovations - enabling the company to grow far beyond expectations.
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