Sony, Imax and Discovery Teaming Up for 3D TV Channel

Posted 01/05/2010 at 1:18pm | by Bart Salisbury

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It’s early January, so it must be time for CES-related nonsense--expect announcements galore. Such as this one: Sony, Imax, and Discovery have announced they’ll be teaming up to produce a 3D TV channel.

3D television, the next ‘big’ thing, is expected to garner some attention at the Consumer Electronics Show (CES) in Las Vegas. This joint venture will rely on Sony to work out the home-side kinks in delivering 3D; Imax will add their experience in creating and delivering 3D in theater settings; and Discovery Communications, the proud providers of the Discovery Channel, Animal Planet, TLC, and the Oprah Winfrey Network, will supply the content.

According to the announcement, the three will focus on driving consumer adoption of 3D television by providing “high-quality premium content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children's programming.” (Sadly, porn did not make the list.)

This announcement follows ESPN’s announcement of “ESPN 3D”, which will broadcast some 85 live events in 3D, starting in 2010. The Discovery/Sony/Imax venture will instead be a legitimate channel, providing content 24/7.

No word on when the 3D network will start-up. One would suppose sometime after there are 3D televisions.

Image Credit: EllenJo/Flickr