App developers take note - smartphones are popular. Crazy popular. According to the latest numbers from mobile advertising firm AdMob, smartphone traffic is up 193 percent year over year in absolute terms.
As far as AdMob's traffic goes, Apple's iPhone OS rules the mobile roost with exactly half of the mobile OS market share. Android comes in second with a 24 percent slice of the market pie, while Symbian takes third place with 18 percent. A distant fourth is RIM with 4 percent, while Windows Mobile OS accounts for 2 percent, as do all other mobile OSes.
If that seems off to you, that's because it is.
"AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country-market. AdMob's traffic is driven by publisher relationships and may be influenced accordingly," the ad firm states in a disclaimer.
Still, no matter how it's distributed, the bigger point is that not only is the smartphone market booming, but it's still growing at an enormous rate.
Image Credit: pocketnow.com
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