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Seagate Replica Backup Appliances Designed to Do One Thing Well

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Seagate intros Replica backup appliances

This week, Seagate announced its latest backup devices, the Replica backup appliance family. Replica is available in two versions: a single-computer 250GB model ("Single PC") and a 500GB version ("Multi-PC") that also includes a dock.

Replica's 'plug it in and forget it design' is intended to make it  a close hardware equivalent to online backup services in terms of ease of use, but it's not designed to be as flexible - or as fast - as a traditional USB hard disk. Seagate refers to Replica as a "backup applicance" for good reason: the included software makes a backup copy of your entire system, and you get a bootable recovery disc that helps you restore your system in case your system drive dies.

While you have the option of restoring the entire PC, or just dragging individual files from Replica back to your PC in case you deleted your latest draft of the Great American Screenplay, Replica won't do drag and drop copying from your PC to Replica. Seagate's reasoning: if you want an external hard disk, get yourself a Seagate FreeAgent or FreeAgent Go, or a Maxtor OneTouch or OneTouch mini. By contrast, Replica is designed for users who don't want to think about anything after installing the software and plugging the drive into a free USB port.

Estimated pricing on the Single PC version is $129.99, with the Multi-PC version expected to sell for $199.99. Look for Replica to hit store shelves in May.

From my perspective, Replica might be a handy solution for folks who need backup, and only backup. However, am I the only one who is noticing how large laptop and desktop hard disks are getting these days? No matter how easy Replica is to use (and it sounds about as easy as it can get), what happens when you fill up the unit? What do you think? Is Replica just fine as is, or should Seagate include bigger drives? Hit Comment, backup experts, and tell us what you think.

Seagate Replica Multi-PC version illustration courtesy of Computer Shopper.
COMMENTS
avatarHow can you do image backup

How can you do image backup on a 250GB model? It' s laughable. My grandmother's computer has a bigger HDD. I guess it makes sense that it's limited to 1 PC.  The 500 GB model is not fairing much better.  "Plug it in and forget it?"  If it's copying everything, alll the time, it sounds like it will be  drain on resources and will copy virsuses and worms when they end up on my pc which is the point of me wanting to backup.  Sounds an awful lot like Rebit.  Hopefully you will never need to copy your files to any other machine because you can't. 

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avatarlol i hope it can play the

lol i hope it can play the portal theme coz it looks like a portal radio!

_______________________________________________

he's pwning with a trackpad? oh really? oh reheheheeally?

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avatarWindows Home Server for the win!

Expandable storage, plus all the software mods you can do for it.  I have over 3tb of storage which backs up all my machines.

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avatar well one could say that

 well one could say that compression could allow these drives to backup more than their equivelant, but can you compress a backup and still maintain drag and drop access?

I do like the idea. Knowing Seagate, these are the introductory models and there's bigger and better to come. It would be a nice thing to come home each night and plug my laptop into it. Or perhaps have it on a network, provided you could specifiy what you wanted automatically backed up. Would be good for a small business.

Will be best to wait for the larger models in most cases though.

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"There's no time like the future."

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avatarSound idea, but limitations are a concern

I wanted to leave this article open-ended to spur discussion, but as I see it, there are a couple of major issues with Seagate's thinking:

  • These drives are too small for full-system backup on today's systems. In a check of the laptop inventory at BestBuy.com, about 50% of the inventory had hard disks of 320GB or larger. Digital photos, music collections, and movies on demand are going to fill up those drives and put a big strain on the backup appliance, especially the 250GB version. Even the 500GB version is going to have a hard time coping with two or more systems in the hands of media fans.
  • The only PC interface on these drives is a single USB port, which precludes any type of daisy-chaining.

In its press release, Seagate is pitching the Replica appliances squarely at digital consumers, mentioning the need to protect their collections of digital pix, videos, and music. Given the steadily climbing capacities of consumer-level PC hard disks and the higher capacities needed for digital media, Replica is going to be too small for many users - maybe not six months down the road, but in a year or so.

I like the idea of non-brainer backup, but the size limitations are going to have a lot of media fans who aren't computer geeks getting unhappy down the road.

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It's amazing how illogical a business built on binary logic can be.

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avatarSeagate Replica - On Target for Retail Buyers

As the product is aimed at a niche market, it needs to be highly reliable, cheap, easy to use, appropriate for the target market, and, if possible, sexy.

Mr. Soper's article seems to indicate there is no means of daisy-chaining the system.  While to do so would interfere with the company's desire to be simple, it could be considered a serious flaw as it is now possible to get internal 1TB drives for around $100 (on sale - Newegg, last week). However, this may not be the case.  Read on.

The article itself asks a question it should have answered. That is
what size would be appropriate and should their be more offerings?  It
would seem the writer's organization would have access to most of the
market data Seagate would have, i.e. what size harddrives ship the most
in pre-assembled systems from the like of HP, Dell, and/or Best Buy.

This gets us into the price and target audience arena. The idea that the Replica is designed for people who want a simple back-up solution also inherently implies the user has a degree of sophistication and is comfortable with peripherals at the level of, say, adding a printer.  It is true that it is not a far step from there to the acquisition of a stand alone external harddrive and free back-up software from a trusted source, MajorGeeks or Cnet come to mind.  But it is still a step small business owners and their ilk neither have the time nor the inclination to make.

Thus from what I read in the article, I can only assume Seagate is targeting the retail buyer who has a small business or a generalist that has enough awareness of such a need. Someone who would use a distribution channel such as Best Buy.  Additionally, with the limited size it is my guess that the software that comes with the unit does incremental back-ups.  If that is the case, then Seagate has probably hit the mark on the value proposition. 

However, It is not sexy and that may be a mistake.  The cool factor is often reason enough for someone to shell out a few extra dollars on an item they don't really need or can get cheaper elsewhere in a slightly different configuration; especially in a market that may be perceived to be in a wider downward trend.  Remember black mesh-wire wastebaskets and desktop accessories?  You could get a plastic, putty-colored wastebasket for $9 or $10, but at the height of their popularity the black mesh look was fetching $42 for a similarly sized receptacle. In a down market people are still apt to buy "extra" items that might be prudent, especially if they have the "it" factor. 

Therefore, with the exception of boring looks, the Replica is aimed at the right market with the right features at the right price.  It is not what most readers of  Maximum PC would buy.  How well it does in the current market we shall have to wait and see.

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avatarNeeds More Disk Space

My main system has nearly 5 TB of storage spread over 5 Internal and 2 external drives.  Although I'm no where near filling all those drive up for now I know that 500 GB would not come close to backing up what I DO have.

Best Wishes, Granpuff

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avatar+1.  Why, when hard drives

+1.  Why, when hard drives are getting so big, are they still making backup drives so small?  I mean, I can see when you need something just for portable reasons, but not a whole system backup.  I think I speak for most ppl when I say the 500 would be only enough for my C driv, and that's it. Most of us have more than one HD now

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