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The cold, hard truth for companies like Nokia and HTC is that one of their biggest competitors, Samsung, is red hot right now. Apple faces the same concern, though the Cupertino company isn't fighting for scraps like the other guys, it's leaving them behind alongside Samsung, the latter of which just announced it has surpassed 10 million Galaxy S4 sales in less than a month after its commercial debut.
If it took you 10 seconds to get to this point in the article, Samsung just sold another 40 Galaxy S4 devices, as the South Korean handset maker claims it's selling four S4 devices every second. It's a new record for Samsung, which is seeing quicker sales with its Galaxy S4 than any of its predecessors.
"On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung Galaxy S4. At Samsung we’ll continue to pursue innovation inspired by and for people," said JK Shin, CEO and President of the IT & Mobile Communications Division at Samsung Electronics.
There's no single reason for Samsung's success, but several. Android at this point is a mature operating system that's really come into its own with the launch of Jelly Bean; the Galaxy S4 device itself is well equipped with a large screen, fast processor, and several features; and finally, Samsung has done a great job marketing the S4's features in a series of TV ad spots, especially when it comes to showing off the built-in camera and the device's editing tricks.
It also helps that Samsung has made the device available in many corners of the world. The Galaxy S4 is currently being sold in more than 110 countries and will gradually be rolled out to 155 territories via 327 partners.