Netflix continues to lay the groundwork for subscribers to stream movies and television shows to their TV sets with yet another partnership announcement. This time around, it's Samsung who the online rental service is cozying up to, as owners of Samsung's BD-P2500 and BD-P2550 Blu-ray disc players now have the ability to instantly stream content from Netflix's catalog.

As you might recall, a similar announcement was made with LG last summer. In addition to the $99 Roku set-top player and upcoming fall dashboard update to Microsoft's Xbox 360 console, Netflix subscribers have a bevy of options to choose from in streaming content to the living room.

"Samsung presents a new value proposition for Blu-ray players by posititioning it as a portal to a world of engaging digital content, be it Blu-ray discs, movies from Netflix, or other online content," said Reid Sullivan, VP of Marketing, Audio/Video & Imaging at Samsung.

Both Blu-ray players sell for about $400, and Netflix points out that existing owners can upgrade their device at no cost by flashing the firmware. Once upgraded, BD-P2500 and BD-2550 will have access to Netflix's growing library of 12,000 movies and TV episodes.