Samsung the Cynic: Blu-Ray Only Has Five Years Left, Suckers!
Posted 09/04/08 at 01:15:24 PM | by Paul Lilly
If Samsung is to be belieived, the future for Blu-ray doesn't look so bright. Despite burying its rival, HD-DVD, and gaining market penetration thanks to Sony's Playstation 3 console, Samsung sees the high definition format as being on life support.
"I think it has 5 years left, I certainly wouldn't give it 10," said Andy Griffiths, director of consumer electronics at Samsung UK.
With such a pessimistic outlook, Samsung must be looking towards digital downloads as the next big thing, right? Surprisingly, no. According to Samung, the successor to Blu-ray will be OLED displays. Huh? Odd as it sounds, the company is touting high definition displays while downplaying a media format that could show off the new displays.
"We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet," explained Griffiths.
Griffiths went on to say that OLED could be become a mainstream technology by as early as 2010.

Image Credit: Tombstone Generator (JJChandler.com)
I agree with them,
Submitted by Shalbatana on Fri, 2008-09-05 08:48
I agree with them, Blu-ray will never last DVD's are good enough for now, and in 5 years will be some better optical (or non) media for Hi-def.
The logic jump from optical media to display media soundsl like Samsung and it's interviewer were having two different conversations.
_______________________________
"There's no time like the future."
What about Sony's commitment...
Submitted by Ignorant_Techie on Thu, 2008-09-04 19:58
Sony, Blu-ray's largest supporter doesn't even seem to see that Blu-ray is the long term solution. I say this because of their PS3's (the most popular Blu-ray player) Playstation Network offering movies for rent and purchase (also in HD) and their teaming up with PNY for "movies on a stick".
Read and be not confused
Submitted by marudd2002 on Thu, 2008-09-04 13:34
So just to clarify, Samsung believes that the successor to Blu-Ray, in terms of the biggest seller for Samsung, is OLED. They are saying that within the next 5 years Samsung will be more focused and more reliant on the sales of OLED devices than Blu-Ray devices.
"Strangely, Samsung believes that the next big thing after Blu-ray Disc
for the company won’t be another media format, but rather a new
generation of television technology – specifically OLED displays." - Tom's Hardware^^^ emphasis added ^^^
Please do not start thinking that OLED by itself could ever do anything more than display your movie.
----
Fanboys are annoying. Price/Performance is top priority. Patience=Awesome.
Blu-Ray's Biggest Competitor...
Submitted by Wareagle on Thu, 2008-09-04 13:15
...is not HD-DVD, it's DVD.
Just like Windows XP is Vista's biggest competitor.
After looking at HD movies, at least on my little screen, I can't see much difference between them and DVD.
And don't even get me started on HDCP. Who wants to buy a product that you can't put on your moblie device, or even copy to your laptop's hard drive to save battery power and not have to lug discs with you on vacation?
Huh? is right
Submitted by dcrail on Thu, 2008-09-04 12:53
"...the successor to Blu-ray will be OLED displays."
This makes perfect sense if you accept that laser mice were the successor of the floppy drive.
I think that the marketing department needs someone from the IT side of Samsung on the team.









