Samsung Aims for Gamers with New SSD Ads

Samsung has faced a lot of adversity when it comes to getting their fancy new SSDs to consumers. While they’re responsible for producing nearly half of the NAND flash in SSDs sold, they can’t seem to sell their own boxes.
That’s why they’re aiming their sights on the gamer crowd. According to Jim Elliott, Vice President of Memory Marketing for Samsung, “In addition to processing power, advanced graphic cards and high-resolution monitors, gamers want a fast storage drive for reduced loading times and faster game performance. Our 256GB SSD provides much better overall performance than conventional HDDs, as well as longer battery life for the notebook gamer. Clearly, all PC gamers will benefit from the blistering speeds and dazzling photorealism enabled by the Samsung 256GB SSD.”
Sure, the SSDs do cost a pretty penny, but if there’s any crowd that will pay a premium for the latest piece of hardware that will give them a competitive edge, it’s gamers. No official word yet as to when we can expect the adverts.
Image Credit: AP
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rodjav305
August 15, 2009 at 8:36pm
Wow, Really?
You are better off just updating RAM in this case if you want better performance
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chocobo
August 15, 2009 at 12:13am
I think the idea is supposed be that when photorealistic games become possible, it'll take a SSD to quickly read all of the necessary graphics data off of the hard drive fast enough. Or, uh, something.
Anyway, it's a great idea to market these towards gamers. People will spend $400 on a graphics card setup to make their game just a tiny bit shinier and prettier than a $100 card. So I would say that spending an extra $120 to get a SSD to wipe out load times and get programs launched instantly in Windows will look like a good investment.
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mesiah
August 14, 2009 at 8:07pm
dazzling photorealism? I didn't realise SSDs increased the performance of my graphics card and or monitor. I knew it would speed up load times, but make things look better too! Shit send me 10 of them..... Come on samsung, Its one thing to push your product by overstating its performance, but to advertise increases in visual quality is an out and out lie. Do your drives come with a free bottle of snake oil too?
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nekollx
August 14, 2009 at 2:33pm
I'm really liking Samsung's advertising methods, the 24 SSD one and now gamers. They have a unique vision.
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