Rumor: Windows Live Search to Be Rebranded?
Posted 11/24/08 at 04:50:49 PM | by Mark Edward Soper
Ask three people what "Windows Live" is - and you might get more than three answers: "It's a social network" (Windows Live Spaces); "a photo organizing service" (Windows Live Photo Gallery); "an email client" (Windows Live Hotmail)...but no matter how many answers you get, you probably won't hear "a major search provider". Yes, despite Microsoft's lavishing of money, time, attention, and even offering cash back for searches, Windows Live Search is not a major contender in the search space currently dominated by Google and Yahoo.
Would a name change help? TechCrunch claims that a rebranding of Live Search as Kumo (Japanese for "cloud" or "spider") may be on tap for early 2009.
Will breaking Live Search away from the rest of the diverse Windows Live family with a new name help it prosper, or are you looking for better features? Hit Comment and tell us what Live Search needs to do to succeed.
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Sheesh microsoft......
Submitted by ghot on Mon, 2008-11-24 21:59
You can't beat GOOGLE....deal with it.
MSN was bought by MS back
Submitted by sdcat on Mon, 2008-11-24 21:03
MSN was bought by MS back than several years ago. They did something to it but not enough. Reason why? I do not know. These days they tried to get yahoo. IF they got it I would wonder if it would be in the same boat as MSN.
Regarding the Live Search, look at the google they have everything under the same name, brand and they are successful. MS should really scratch their head to find what the real problem is.
Submitted by ProtoJMB on Mon, 2008-11-24 16:39
Oi, first they rebranded most of the MSN stuff to Windows Live, NOW they want to change the name of WLS? You can put lipstick on a pig, but it's still a pig.
Submitted by winmaster on Mon, 2008-11-24 15:57
Not unless they make Live Search decent. I can't find anything on that website. I wouldn't use it if they paid me!(mock intended)
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