Rumor: Nvidia to Rebrand 9800 GTX+ & 8800 GT at cEBIT
Rumor: Nvidia to Rebrand 9800 GTX+ & 8800 GT at cEBIT
Posted 02/07/2009 at 1:27pm
| by Justin Kerr
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Nvidia’s promise last September to revamp and rebrand its product line by the end of 2008 sounded like a great idea, but has anyone else noticed any meaningful changes? The 200 series has helped somewhat. The larger number indicates the faster card, but that's the only pattern I have been able to figure out. Well if esoteric GeForce branding trivia is a hobby of yours, then you’re in luck.
Leaked documents from Santa Clara based Nvidia suggest that GeForce 9800 GTX+ will be officially renamed to the GeForce GTS 250 during cEBIT in March. The 250 will still be made using the new 55 nm process and will clock in at the same frequencies as before. A similar fate awaits the 8800 GT which will be renamed to the GeForce 240. OEM partners were reassured in the memo by revealing that both cards can easily be converted simply by changing the VBIOS and packaging materials. It is still unclear what will happen to existing parts already in the supply chain, or if any other products are being considered for future rebranding.
Nvidia is clearly focusing its marketing resources towards the mainstream and entry-level markets. This is clearly the area they expect to be the most active during the economic crunch. As for their rebranding efforts, has Nvidia made this any easier for you to understand?
Hit the jump and let us know what you think.
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mukul
August 15, 2010 at 1:35pm
They promised but there is no diplometic change overall. I am agree with the article strongly. I think it will progress in future. i think they didnt.
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Shalbatana
February 08, 2009 at 6:40am
These people are the same ones who promised two years ago to make a simplified naming system that was easier to understand. People today have less understanding of which cards are better than others than they did 3 years ago.
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Keith E. Whisman
February 08, 2009 at 1:53am
This is Stupid. They are mearly trying to trick people that don't know any better into buying old and obsolete video cards. The 8800GT is more than a generation old. That's like 200 Dog years. I Hope Nvidia will do the right thing and just use the new naming scheme on new hardware as it's released. Puting lipstick on a pig isn't going to change anything. A pig is a pig is a pig. (there I changed that one and reinvented it)
cfmwarren
February 07, 2009 at 6:15pm
Why all this? What's wrong with the current branding?
I rather liked 9800GTX. Sounds bad.
maniacm0nk3y
February 07, 2009 at 4:54pm
They were fine before, then they made it worse, now they are bringing the old cards into this crap. If someone actually had trouble figuring out what cards were what, it makes me wonder how much they look into them.
GT,GTS,GTX. Simple.
I barely had to think, yet pay attention to these cards when figuring out what one was better, what one was worth my cash. If I really got interested, I would look into the specs on Newegg....
Maybe the new re-branding should be GeForce A, B and C?
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