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Microsoft’s share of the mobile OS market has plummeted sharply in the last few years. It needs to quickly mount a counter-offensive against its more dapper rivals in the smartphone market, if it is to prevent itself from being marginalized even further. According to Taiwanese rumor mill Digitimes, Microsoft does have a strategy to counter its rivals in the smartphone market.
A Digitimes report, based on insider information from sources at Taiwan handset makers, suggests that Microsoft has readied a dual-platform strategy to take on the Android platform and Apple's iPhone. Under this strategy, Microsoft will not withdraw Windows Mobile 6.5 from the market even after Windows 7 Mobile is released during the fourth quarter of 2010. Instead, it will keep Windows Mobile 6.5 – a minor upgrade – on the market, albeit at a lower price point.
According to the sources, Microsoft plans to pit Windows Mobile 6.5 against Android, while reserving Windows Mobile 7 for the Apple iPhone.
Image Credit: Mobilewhack
Comments are closed on this article
Khaled
August 23, 2009 at 6:40am
that's right, MS, split the market. that will make it easier ... not for you anyway
neo1piv14
August 20, 2009 at 6:56am
Here's the problem with closed source OSes: Windows Mobile 7 might come out initially beating Android since Microsoft apparently thinks they can beat Android with just 6.5. However, any cool new features that come out on 7 Mobile are just going to be ported over to Android within a month or two once the bugs are ironed out. I just don't see something with as robust a community as Android has being bested for too long if there are really features out there worth having.
comptech08
August 19, 2009 at 6:50pm
Well i had a win mobile phone and even though i liked the OS at the time
(it was my first "smart phone") it lacked support for example app development.
I really don't like apples deceptiveness and telling me what i want and don't
want so I went with an android handset (G1) I am very pleased with it. There is
a huge community backing and supporting the OS. So i just don't see how win 6.5
could compete with android.
s3kShUn7
August 19, 2009 at 6:01pm
The screenshot on the far right is not windows 7 mobile. Or anything to do with windows. It is a screenshot from an ipod touch/iphone that has been jailbroken, and modded with an extra theme. I should know, I have the same one.
AntiHero
August 20, 2009 at 12:26am
That's pretty funny.
I don't like Microsoft, I associate with it.
