Rumor: Google Going Big on Hulu Bid
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Everyone’s been buzzing with anticipation as they wait for news on a potential Hulu acquisition. Over the weekend Yahoo, Amazon, and Dish Network are said to have put in bids of $1.5-2 billion. As for the other rumored suitor, Google may be going for all the marbles on this one, according to All Things D.
Most of the deals that Hulu’s corporate overlords have been offered would transfer the video streaming site, and also guarantee content deals for at least two years. While Hulu is a popular site, the content deals make this a risky venture. Google is rumored to be making a much higher offer for a much more favorable deal.
The specifics are not available, but one executive close to the deal told All Things D that there's enough money at stake that Hulu’s owners are willing to listen. The speculation is that Google wants longer guaranteed streaming rights, and is willing to pay a few billion extra to secure them. Google’s recent $12.5 billion Motorola acquisition seem to indicate the search giant is in the mood to spend. Do you think this rumor is legit?
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j814wong
September 07, 2011 at 1:05pm
Buy it before Microsoft or Apple buy it!
Google supports Linux as opposed to the other 2!
Nimrod
September 08, 2011 at 1:54pm
Google is a monopoly and kind of disembodies the soul of Linux. Hulu is a website that was using extremely shady methods of tracking people behavior online.
They should both go to hell.
Nimrod
September 08, 2011 at 1:54pm
Google is a monopoly and kind of disembodies the soul of Linux. Hulu is a website that was using extremely shady methods of tracking people behavior online.
They should both go to hell.
Holly Golightly
September 06, 2011 at 9:07pm
Nooo, Google, whatever you do, do not buy Hulu. That site is simply junk. Just work hard to improve your YouTube service. Plus, with the hole mess with Hulu and Cable service, this can only spell out future disaster. Save the money and invest on YouTube instead. It will most definitely be a more cost-effective solution.
gmvolk
September 06, 2011 at 5:33pm
As long as Yahoo does not get Hulu. Don't need another musicmatch-like shutdown. I think an Amazon or Google buyout would keep Hulu alive and growing. Not sure about Dish.
skywyze
September 06, 2011 at 3:44pm
If Google gets Hulu, I am assuming the Google TV lockout would end. I'd definately look into a GTV settop box is they get priced cheaper than a HTPC.
Eoraptor
September 06, 2011 at 8:17pm
Exceedingly unlikely. Comcast bought NBC/Universal specifically with an eye towards breaking up Hulu and charging for Universal (usa/syfy/other) and NBC TV content over the internet. If a massive competitor like Google, which already owns 80% of streaming non-porn video though Youtube, grabs up a major content distribution channel like hulu? Look for all the other hulu providers to back out as quickly as their contracts allow, just as they did to kill Google TV, so that they can squash Google-lu the same way and cling tenaciously to their dead market model.
It's pretty much the same reason Apple has not really made a huge push with Apple TV even with their second generation devices. They saw what happened to Google and have no interest in repeating that in the face of hostile content providers who already do not like putting shows on itunes.
IIAbeII
September 07, 2011 at 6:00pm
You know what I am suprised hasn't happened in a large scale and would like to see? Content providers that are exclusively on the internet. Youttube is basically one already, they just need actually create some content.
Eoraptor
September 07, 2011 at 6:39pm
Netflix plans on doing this
""Under the deal with independent studio Media Rights Capital, Netflix said "House of Cards"—a political drama to be executive produced by Mr. Fincher and star Kevin Spacey—will begin playing exclusively on Netflix's Internet streaming service late next year.""-WSJ
TerribleToaster
September 07, 2011 at 6:29am
My same fears. Only glimmer of hope is that if Google can get the streaming rights long enough and have it be sucessful enough, content providers wouldn't be able to back out of the market.
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