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Rumor: Foxconn to Stop Branding Its Own Motherboards

Posted 10/30/08 at 11:04:44 AM  by Paul Lilly

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Citing un-named sources at channel vendors in China, DigiTimes says that Foxconn Electronics (otherwise known as Hon Hai Precision Industry) may be jumping out of the branded motherboard market. The overseas rumors stem from Foxconn reportedly cutting off its sales department from taking any new orders on select motherboard models, in addition to no longer putting together order volume forecasts for all of its new models. In other words, the company looks to be clearing its inventory.

While power users typically levitate towards the likes of Asus, Gigabyte, and MSI, Foxconn is far from being a small player in the motherboard market. The company has seen steady growth since shipping six million of its own branded boards back in 2005, and surpassed the 10 million mark in 2007. Estimated shipments for 2008 have the company seeing an annual growth of around 30 percent.

Image Credit: Foxconn

COMMENTS:2
TAGS: motherboard, Foxconn, hardware, build a pc, rumor
COMMENTS
avatarIt's simple...

Submitted by Ilander on Thu, 10/30/2008 - 8:22am

Foxconn makes motherboards for other manufactures that are not branded as Foxconn mobo's.

I'm reasonably sure that I've seen Dell computers with Foxconn motherboards in them, for example, but you could only tell by opening the PC up and seeing the tiny foxconn stamp near the serial number.

It might not have a been a Dell that I saw this in (my memory is a bit foggy), but I know that foxconn supplies some system builders with their parts.

This move only means that they're scaling back their individual brand, which, honestly, is not surprising given the way that ASUS, MSI, and Gigabyte are dominant at the moment when it comes to building your own system.

It just means that Foxconn saw it's sales in that category slipping.

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avatarWhy would they quit while

Submitted by Keith E. Whisman on Thu, 10/30/2008 - 8:18am

Why would they quit while they are experiencing steady and predictable growth? That is what investors love to see, growth like this.

I think that it's just a rumor if the numbers in the article are correct it just doesn't make sense for a company to leave a profitable product line.

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