Rumor: End of an Era, Abit to Bid Adieu Next Week
Posted 12/23/08 at 09:11:22 AM by Paul Lilly
Most seasoned enthusiasts have at least one fond memory of an Abit motherboard that overclocked like nobody's business, a trait which propelled the company into legendary status. But just as Abit had risen to the top, the company fell even quicker following questionable management decisions, and the Abit brand name was sold to Universal Scientific Industrial (USI) two years ago. Abit's presence has never been the same, and after December 31st, it will no longer exist, says TweakTown.
News and review site TweakTown appears to have intimate knowledge that USI will shut down Abit after next week. The decision follows failed expectations of USI for Abit's business, which reportedly sold between two to three million motherboards last year. This year, sales are even lower.
Old school enthusiasts hoping for a last minute stay of execution may want to keep crossing their fingers. According to Abit's website, the company's "US branch will be shutdown during the Christmas holidays, [and] normal operation will resume on Jan. 5, 2009."
gona miss ya
Submitted by jihnn on Wed, 12/24/2008 - 6:46am
i like abit boards using one as i type
Abit made some great
Submitted by Keith E. Whisman on Tue, 12/23/2008 - 4:37pm
Abit made some great motherboards but definately Jumped the Shark with it's Fatal1ty endorsed products. Perhaps this is a trend that will teach manufacturers that they should not use pro gamers as endorsements in the USA because we just don't trust these people. Just make a great motherboard and we'll buy it. Don't make a piece of crap loaded with crap we don't need or unusual stuff and then over charge for it because it has a pro gamer endorsement on it. I've always been embarrassed for manufacturers that think they need gamer endorsments. It's just a way that doesn't work to avoid doing market research and market testing.
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