The Walt Disney CO and Hulu.com have revived talks over the addition of ABC programming to the popular video-on-demand service. According to a report on paidcontent.org, which cites anonymous sources, Disney may settle for an equity stake in Hulu for allowing ABC programming on the video website. The talks have been described as “serious” and “definitely real” by different sources.

Although major ABC shows are reported to be at the heart of the discussions, the sources haven’t ruled out the possibility of the talks being expanded to include more content from Disney’s stable. Hulu is a joint venture between NBC Universal and News Corp with each having a 45% stake. A source has revealed that one of the arrangements being discussed is to allow Disney to be on equal footing with the two majority stakeholders.

Meanwhile, Disney and Youtube have struck a deal paving the way for ad-backed Youtube channels featuring videos from Disney and ESPN. These video channels will only be available in the U.S and won’t feature entire shows from the Disney stable. The ESPN channel and the ABC channel are scheduled to go live in April and May respectively. But, according to another paidcontent.org report, Disney’s deal with Youtube will not affect its talks with Hulu.