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Rumor: Abit Bows out of Brand Business

Posted 04/10/09 at 10:13:15 AM  by Paul Lilly

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Citing un-named "sources in the channel," DigiTimes reports that second-tier motherboard maker Abit has decided to quit the consumer electronics branding business. Among the products affected are digital photo frames and digital speakers, neither of which have been prominent sellers in the U.S. market, if at all.

Still, the news comes as another reminder of Abit's fall from grace as a premier motherboard maker who once catered to overclockers. At one time on the level of the likes of Asus, questionable management decisions proved fatal for the Abit of old, who hit hard times financially and sold its brand name to Universal Scientific Industrial (USI) in 2006. Since then, the company has shifted its focus to becoming a second-tier mobo maker, with its latest Abit-brand motherboard being the Intel X48-based IX48 GT3.

Image Credit: Actorsforautism.com

COMMENTS:3
TAGS: motherboard, consumer electronics, abit, brand
COMMENTS
avatarIt would have been better

Submitted by Keith E. Whisman on Fri, 04/10/2009 - 11:01am

It would have been better for posterity if Abit would have taken it's name down when the company went out of business. Because if anyone builds a lemon with the Abit name it's going to tarnish the name and only older folks like me are going to have happy memories of Abit.

Now I'm not certain but it just seems to me that what killed Abit was that dumbass line of Fatality branded motherboards. They took mid-range hardware and goosed it up a little and put the Fatality name on it and sold it for a premium price.

I refuse to purchase anything with a gamers name on it because I don't think are many gamers out there that are going to know better than the manufacturer on how to build pure power. Puting the Fatality name on it's products were an obvious gimmick and costly at that.

So everyone grab your torches and pitch forks and lets hunt down that Fatality guy. 

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avatarThis is sad news to me. I

Submitted by spidercio on Fri, 04/10/2009 - 8:38am

This is sad news to me. I used to swear by Abit MoBo's. You could always count on getting a great produt with an Abit board, now not so much =(. I had hoped that the company would make a turnaround but it doent look good. Oh well I guess I'll just have to keep on keep'n on with Asus boards... Not that ther're not a great subsititue =)

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avatarI've been an Asus and EVGA

Submitted by dag1992 on Fri, 04/10/2009 - 10:07am

I've been an Asus and EVGA fan, but either way it's still sad to see these guys go.

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