Rovio Expects to Make $1 Million Per Month From Angry Birds Android Ads
In a recent interview with Google's AdMob, Rovio's Peter Vesterbacka said they expect to net about $1 million every month from the advertising supported Android version of Angry Birds. The free game has been downloaded 5-7 million times since it launched just over 1 month ago. That's a lot of ads being served. On the iPhone, where Angry Birds started out, the app is a paid download with 12 million sales.
Vesterbacka also dropped some juicy stats on us in his chat with AdMob. Rovio is seeing an 80% retention rate, meaning that 80% of users continue updating the app, as opposed to removing it. Vesterbacka says they take great notice of these sorts of figures. It was not Rovio's intention to just make a "throwaway app" that they released and never updated. So they encourage users to keep playing by releasing updates.
Rovio is expected to offer Android users a payment option to remove the ads in the near future. We hope they continue being so forthcoming with their revenue when that is rolled out. Do you think they will continue seeing huge earnings from Angry Birds over time?

Comments
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michaelsonline
December 03, 2010 at 6:34pm
Maximum PC it has been a couple MONTHS since the spam commments/posts started.
Same garbage posted over and over.
It is pathetic that a technical magazine/website does not bother to update/change their software spam filters.
Your Captcha filter is fail.
Fix it.
a loyal subscriber,
Michael
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titan8813
December 03, 2010 at 5:42pm
I expect Rovio to continue seeing huge earnings from Angry Birds over time, just like their counterparts Scorched Earth and Worms. Er..., well, like those other games that have continued to sell more and more units as time went on. Wait...
Video gamers are fickle. They want newer, better, cooler. Sure, they'll continue to play older titles, but they're not going to buy them over and over again. If they can figure out how to improve their game and come out with a version 2.0 they can likely continue to expect to earn millions and millions. If not, they'll just end up like everyone else who's ever created a product. Just the way it goes sometimes.
The nice thing about having an app that's popular on a smartphone is that you can likely expect a repeat purchase as users inevitably upgrade to newer devices.
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Ghok
December 04, 2010 at 3:53pm
Nice for the publisher, maybe.
Your app better be very useful or entertaining if I'm going to buy it twice, otherwise I might as well give the competition a try.
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