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AMD didn’t stay silent while Intel and Qualcomm were talking up their new chips and business opportunities this week. In fact, AMD made waves of its own at CES with an impressive tech demo that showed off the capabilities of its next-gen Trinity APU chips, which are scheduled to launch later this year. The company also outlined some of its plans for the ultrathin notebook market.
We’d tell you about the tech demo, but the guys from HotHardware caught it on tape. Check out the video below, and make sure you watch it all the way to the end.
Computerworld caught up with some AMD execs at the show and quizzed them on the company’s plan for Trinity. AMD marketing manager Raymond Drumbeck told the publication that the company plans on pushing hard in the Ultrabook market – oops, “ultrathin;” Intel owns the rights to “Ultrabook” – and said the company can hit a starting price of $500 or less for Trinity-sporting notebooks. Both dual-core and quad-core mobile Trinity APUs are planned; Drumbeck claims the 17w chips will offer the same performance as current A-series Llano chips, but consume only half the energy. More powerful desktop variants of Trinity are also planned.
Meanwhile, the folks at TechPowerUp managed to snag a pic of the ultrathin, standard laptop, and desktop variants of the Trinity APU. They're lined up in that order in the image at the top of this post.
AMD’s analyst meeting is scheduled for February 2nd; expect to hear a lot more about Trinity and the rest of AMD’s plans for 2012 then.
Comments are closed on this article
dgrmouse
January 12, 2012 at 4:30pm
Although AMD's integrated graphics are better than Intel's, they are still far too weak for use in playing mainstream games comfortably. Since both brands provide more than enough video horsepower for anything else, I'd much rather have the Intel part.
If an Intel-based ultrabook costs $1000, I don't see how a chip change alone brings AMD down to the $500 mark. I don't think it's possible to cut the cost of an ultrabook in half even if AMD /gave/ the chips away, so I'm expecting many, many corners to be cut if AMD's vision is to come to fruition.
Hey.That_Dude
January 12, 2012 at 5:03pm
Maybe I'm blind. The inside of that "Desktop" that's running a DX11 game at 30 fps, encoding video and (inside the desktop shell) watching HD video from Youtube IS A LAPTOP! Think that over for a second, what if there were only one screen? Easy 60+ fps. Sure it'll never be a HD7950, but it's good enought for a lot of games.
limitbreaker
January 12, 2012 at 12:46pm
Perhaps the Storm at AMD is passing and things will start looking up from here on foward, time to buy some amd stocks.
