Roku Seeks Investors for 100-Channel Set-top Box
Netflix spinoff Roku has been doing quite well as of late. Roku has sold over 500,000 of their streaming boxes, which steam content from the likes of Netflix, Pandora, TwiT.tv, and Revision3. With revenue doubling last year to $75 million, Roku is looking to expand, and may be planning an IPO.
If Roku is able to raise the expected $30 million, their next step could be to kill your cable. Roku is currently recruiting content providers to create channels. They hope to be able to offer 100 channels of on-demand programming this year. “We’re not far away from the time when you’ll be able to get the same kinds of channels that any cable operator can offer,” said Roku CEO Anthony Wood.
Would this sort of service get you to drop your cable?

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charcaroth
January 31, 2010 at 6:40am
I've already cut cable video service (in spite of having competing providers in my area) in favor of Dish Network, where I can split my signal to pipe either the primary or secondary tuner on my 722k box to every coax drop in the house and can expand the DVR's holding capability to an external USB hard drive. That being said, I'd ditch the whole setup in a heartbeat if I could have a functional set top box that provided a clean interface at least 1080i, provided seamless connectivity to various internet services (e.g. Pandora, Hulu, internet radio, and kept those services open to upgrade with firmware) and let me select my own cable package. I'd like to "accidentally" ditch Lifetime, Oxygen, the Hallmark Channel, and any channel that shows American Idol, so my wife would stop taking up valuable DVR space with that drivel. Channel by channel is the way to go, provided it still comes out cheaper than the current package. Keep in mind that there's always the chance that we could end up with each non-network channel costing $3 a piece in this situation due to Roku's lack of collective clout due to the number of their boxes sold. Hopefully, though it would involve trade-offs, too, such as taking Home Shopping Network to get ESPN free or Turner Classic Movies to get WTBS. Of course, if the ISPs' desire to cap our bandwidth is allowed, the whole idea goes right down the tubes--not to mention compressing the streams so it'll deal with my packet-lossy 8mbps down/1 mbps up cable modem service. The DSL in my area is atrocious, and I'm not holding my breath for FIOS from my tiny telephone collective, since they're barely able to keep a clean dial tone over copper.
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dcrail
January 27, 2010 at 11:13pm
Until boxes such as this can bring me live NHL/NFL/MLB games, I'll stick with cable.
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fry
January 27, 2010 at 11:04pm
Say what you want about cable, it just works.
Streaming multiple channels at 1080p over the 'net? Uhmm...sure hope you have FIOS.
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M-ManLA
January 27, 2010 at 7:52pm
Let me create my own package, channel by channel. Don't charge me $7 for a DVR. In fact, let me put info on my server at home and bypass the DVR from the provider all together. 1080p Resolution, no less than 5.1 surround sound, and let me stream shows to my computers, all with an affordable package. And make some stylish boxes, or include cards to put in our Media Centers. They will have my vote.
Electronically charged
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nekollx
January 28, 2010 at 9:34am
add a 720p otion for those of us without HD sets and they would have the perfect Cable Killer
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