RIM Chief Discusses Company Woes, Sees 'Great Future' with BlackBerry 10

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Its_Not_Me

RIMM is to cell phones what AOL was to internet access.

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Zoandar

+1. :)

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Asterixx

Remember when America invaded Iraq, and the Iraq information minister was on TV proclaiming that the infidels were being driven back into the sea and that everything was fine, even as American troops were marching the streets of Bagdhad? This reminds me of that...

I think RIM failed for the same reason GM did: The belief that people would buy their product simply because it was their product. Both companies found out the hard way that brand loyalty will only get you so far: When a better product comes along people will buy it. Both companies failed to innovate. Instead of striving to beat (or at least keep up with) the competitors they both instead sat back and said "Our products are good enough" while the rest of the world moved ahead.

GM, 35 years ago: Toyota who?
RIM, 4 years ago: Apple what?

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ApathyCurve

"The Pequod is a wonderful vessel with a bright future ahead of her!" - Captain Ahab (somewhat wet)

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Zoandar

LOL!! Only differnce is, Android is green, not white.

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I Jedi

I think the most important thing to take into consideration here is what does RIM have to offer that Apple or Google don't? There has to be a reason for consumers to go to RIM instead.

From what I can understand, as I've never looked at Blackberry closely, is that its more of a "closed" system than it is open. Although, themes, apps, etc, can be developed by third party sources according to this Wikipedia article here: http://en.wikipedia.org/wiki/BlackBerry#Operating_system

This is not to say that RIM's ultimate fault was that they didn't mimic Google with Android, or had the huge fan base that Apple has, but I definitely wouldn't say that RIM ultimately failed because of Mr. Hein's assumption that RIM fell behind because of the adoption of 4G in the U.S. and too much focusing on globalizing their products. These two may have been contributing factors, but maybe not the independent factor that is leading to Blackberry's current decline.

If RIM really is truly innovative, they can do it. Far from just making a completely open OS, focusing on networking, etc, RIM needs to think in practical terms of the type of consumers they ultimately want to attract and make good reasoning for said consumers to adopt RIM over Android or iOS. I also think they're going to run into another issue... branding. While I've never heard anything horrible about Blackberry, I think many people have adopted a sort of sociological shared idea about which brands are the best to buy and which are not. It might not be a terrible idea to release an OS that isn't named Blackberry for marketing purposes.

I could be completely wrong, but from my limited knowledge with Blackberry, how I think they should proceed, this is what I think.

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John Pombrio

Jedi, good analysis and writeup.
Blackberry had a huge following with business users during its heyday. It was (and still is) primarily used for texting and e-mail. Think "smart two-way pager".
Now there is still a strong market for this kind of service but RIM held onto the old business model for far too long. Other phones can do what the BlackBerry models could do but are a lot faster, smarter, and infinitely more capable. RIM has marginalized itself out of the main market.

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