Report: Ultrabook Makers Can’t Catch Apple, MacBook Air in 2012

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bling581

"Her reasoning rests on the fact that MacBook Air shipments accounted for half of the global thin and light market in the second quarter"

This sort of skews the results and is open to interpretation. Apple has one type of notebook, so regardless of whether or not people care about the thickness they're counting the sale on the chalk board. To a point it doesn't really matter why someone is buying it, but they're not comparing apples to apples (pun intended).

Also, who defines what's thin or light. Is there an industry standard on what the physical parameters have to be before your notebook can be advertised as light or thin? Ultrabooks are thin and light, but there's also thin and light notebooks.

Just another bias review or report bought (or brought?) by Apple.

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Khoiboi

I'm assuming by "thin and light", she means the ultrabook market, which there IS an industry standard for - it's defined by intel, the one that coined the ultrabook term.

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agello24

this is only cause people are buying the mac products for looks. they also believe that, the more you pay for a product, they better it should be. YET, this is state made about the mac airbook is not true. in a recession, people dont purchase the high priced items. so i dont know were they are getting their facts from.

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Khoiboi

As tired as I am of the Apple Fanboys, I'm also tired of the inverse - the Apple haters who don't know their facts. 1) "this is state made about the mac airbook is not true" (assuming you meant instead, "This statement about the Macbook Air is not true.") is a stupid debating point, the author has statistics to back up her data, and you have what? A biased oppinion? 2) Have you EVER used iOS? I own one iPod and that's it. I'm not an Apple Fanboy, I've never used iOS. How do you know that Windows is superior? On what grounds? Customizability? Then use Linux or Ubuntu, don't tell me that Apple is inferior just to join the banwagon.

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Engelsstaub

Are you sure about that sweeping generalization? I have thousands of dollars in software invested in the Macintosh platform. Could that possibly have something to do with why I might look to buy one? My MacBook Pro has an ugly plain-black protective cover on it (mainly there to preserve its resale value.) I don't care what it "makes me look like" to you or other assumptive-types in a public wifi hotspot.

In fact, no Mac user I personally know gives a rip what it looks like (though I'm certain many do.)

Are you saying that all of the PC ultrabooks look like crap? If so, I'd beg to differ. Asus has a really nice one as one example.

The numbers tell many stories. OS X is still a very distant follower in overall marketshare. Your "observation" that no one is going to buy a Mac in a recession doesn't take into account my personal experience, for example. I have one and only one. I will hang on to it for as long as I deem fitting for me and likely still sell it for half of what I paid for it. Meanwhile, these other ultrabooks carry a price tag similar to the MBA (because they are trend-clones...understandable.) You buy one for $200 less? Go ahead and try to sell a $1000+ ultrabook for $300 dollars in two years.

Try it and tell us who's wise in a recession. Forget about what stuff looks like.

I'm not trying to be confrontational here. I'm just offering you, or anyone who cares, another point of view.

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db302

Only way PC manufacturers of ultrabooks can beat Apple is to out-innovate them. Lately it has been nothing but play "catch up"...IMO.

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BryceBooth

Terribly difficult to out-innovate Apple, who now has patents on the design, and a legal team that wants to take a bite out of everyone else's product.

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TerribleToaster

Please do not put "Apple" and "innovate" together in a sentence. It makes Apple sound more like a Tech Company rather than the Marketing Company they are.

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derTorbs

Like them or hate them, Apple has been the company to beat for the PC and tablet markets. I for one, am happy to see PC makers stop pushing cheap, crappy, machines, and start aiming for the high end of the market. I detest Apple's software, but their devices are of top notch design and quality. There is a reason Apple commands such a premium for their devices, and I am happy to see other companies putting out products that can actually compete with Apple on this front.

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TerribleToaster

I'll put it out now that I have no real qualms with Apple products (as in the actually hardware and software), it's only their business practices I detest, chiefly of which are the claim they are a leader in technological research (they are not, they are the market leader in technologies, i.e. they set the market trend for techs others have made) as that is just posturing and their ridiculous prices (you aren't getting anything more, it's just brand name pricing).

Probably what bothers me the most is that Apple actually puts out a decent product, that would sell well (and making them a decent profit) without all the shenanigans, but they do it anyway.

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Engelsstaub

Exactly, derTorbs. It's win/win for all consumers.

Much from PC tech "trickled into" Apple's hardware. (Or you could say Apple ripped it off. No argument.) In turn things like the new hi-res displays and Thunderbolt are beginning to or will soon trickle into PC tech. (To be fair TB was an Intel innovation...but you get what I mean. TB will benefit many professionals. Despite people's misconceptions, not ALL A/V professionals are using a Mac. Many would love to have the capabilities that TB offers and it's already happening.)

I don't understand some of Apple's litigation but I honestly care very little. Maybe if it becomes an issue to me as a consumer I may. Until then it's just major corporations duking it out and little to none of my concern

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yu119995

Interesting. However, I've got to wonder if the "new Windows release effect" (the dramatic increase in PC sales whenever a new version of Windows is launched) might eat into those numbers.

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livebriand

The exception to that is Windows 8. That OS is an ass according to nearly everyone I've asked so far.

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Khoiboi

Windows 8 is a butt.

It'll make every PC vendor go nuts about this whole touch screen thing and you'll have a PC version of the whole 3D fad - vendors will sell very bad touch screen laptops for 3x the price of non-touch screens when only 5% of the user population will actually utilize it.

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wolfing

nah, not when the 'new Windows release' is Windows 8

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Happy

Remember Pet Rocks, the Macarena, the terrible hair on women in the 80s and other things of their ilk before you underestimate the stupidity of the general public. You people who make comments here are largely smarter than the general public and hence realize the grave flaws of Windows 8 but the average stupid person will just see it and go "Ooooo, pretty! Touch capability! I want!" and it may very well sell like hotcakes. (unfortunately)

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