Report: Twitter Dominates Facebook in Click-Throughs

Posted 10/12/2010 at 8:23am | by Paul Lilly

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A new report by market research firm SocialTwist suggests that marketers might want to take a long, hard look at social networking. SocialTwist offers a widget called Tell-a-Friend that lets users share sites through social media, and it was through this tool that the company was able to analyze over a million referral messages.

What SocialTwist found was that email still dominates by accounting for 55 percent of referrals. At the same time, social networking sites are becoming increasingly popular and saw a 10 percent increase in usage, as well as a 16 percent jump in click-throughs. And here's where things get interesting.

As far as click-throughs are concerned, social networking sites top email by accounting for 60 percent of the market versus 31 percent, respectively. Of those sites, Facebook sits way up on top with a 78 percent usage rate, followed by MySpace (14 percent) and Twitter (5 percent). But despite trailing Facebook by a significant margin, Twitter is pummeling Facebook as the most effective portal for click-throughs. According to SocialTwist's numbers, Twitter yielded an average of 19.04 clicks, compared to just 2.87 clicks via Facebook.