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Recent surveys suggest that one of the biggest barriers to adopting 3D technology into the mainstream is cost. Even if consumers are willing to put up with wearing 3D glasses, most are just not willing to pay a premium for 3D technology. But is the premium as high as you think?
According to the Industrial Technology Research Institute (ITRI), the price difference between 46-inch and 55-inch 3D and 2D LED TVs is just $150, which is certainly a much lower number than we would have expected. ITRI says 120MHz 46-inch 2D LED TVs sell on average for $1,143.8 in the U.S. compared to $1,284.9 for 240MHz 46-inch 3D LED TVs.
In the 55-inch territory, 120MHz 2D LED TVs run $1,539.90 on average, compared to $1,697 for 240MHz 3D LED TVs, ITRI said. That's not a huge price difference, though the ITRI doesn't factor in the cost of additional 3D glasses, a necessary evil until glasses-free 3D displays come into their own.