Report: Despite Slow Start, 3D TVs Will Become Mainstream in 2014
For whatever reason, TV makers are apparently confuzzled about the general lack of interest among consumers in paying a premium for 3D television sets, only to unbox them and be disappointed by a lack of 3D content. And that's on top of the nuisance of wearing a pair of 3D glasses. Yet according to market research firm DisplaySearch, the 3D TV segment isn't growing as fast as TV makers expected. Gee, imagine that!
It's not all bad news on the manufacturing front, however. DisplaySearch also says 3D TVs are on pace to reach mainstream status by 2014, at which point the 3D TV market will grow from 3.2 million units shipped (2010) to over 90 million.
"While TV manufacturers have bold plans and a lot of new products, consumers remain cautious," said Paul Gray, Director of TV Electronics Research. "Consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch."
North America remains a particularly tough market to crack, as those in the good ol' U.S. of A. are more than willing to wait for price drops.
"North American consumers in particular appear to be playing a waiting game," noted Paul Gagnon, Director of North America TV Research. "Set makers have trained consumers to expect rapid price falls for new technology, and consumers seem happy to wait a little."
This, DisplaySearch says, is the reason why 3D shipments in the U.S. won't even breach 1.6 million units this year.

Comments
Comments are closed on this article
![]()
JohnP
October 18, 2010 at 12:16am
Notice that they say shipped, not PURCHASED but shipped... There IS a difference...
![]()
Silencer
October 15, 2010 at 10:24pm
We're not buying them because we think they're crap. And we don't like the glasses.
![]()
Ashton2091
October 14, 2010 at 3:00pm
Well...they kind of have to become mainstream. Not because they're awesome (cause they're not), but because it only makes sense to continue making them. It's not a stand alone. It's a TV feature. I mean, look at computers for instance. Some laptops come with features that most couldn't care less about. But since the features are being integrated into something we use everyday, then it doesn't make sense to stop integrating those features. Imagine you're in a store looking at TVs and as you read the specs you're naming them off in your head. 3D will be one of those that you will expect to be there whether you care to use it or not. Now if it was a stand alone 3D box that made your TV 3D capable...then this would be a bit different. It's like when computers only came with CD-ROM. You had to pay a lot more for DVD. Well now if a laptop doesn't have a DVD Writer, we look at it like it's a BetaMax and ask "they still make these?". Does that makes sense?
![]()
Ashton2091
October 14, 2010 at 3:27pm
i personally will never choose a 3d tv as long as there is a 2d option. but as long as hollywood keeps churning out the 3d movies, 3d tvs aren't going anywhere.
![]()
deadsenator
October 14, 2010 at 11:42am
/rant on
This 3D thing really needs to function better. You cannot cram this down our throats and make us buy a 3D teevee that requires glasses to use. I wear regular glasses and only really have the use of one eye. 3D with glasses doesn't work for me. I know I am only a small part of the population, but I hear loud cries from many others about having to wear 3D-enabling glasses.
To me, the fix has to be a muti-layered panel approach that creates the 3D effect within the television itself without requiring any added spectacles or devices. Simply put, it must be easy for the consumer.
Until this happens, I will continue with my "POS" 2D 3-yr old 60-inch and my 1-yr old 47-inch. Televisions should last 5-10 years and I am not even halfway through that lifespan. In 2014, I am willing to look if there are no silly spectacles to don.
/rant off
![]()
Obsidian
October 14, 2010 at 8:06am
I wear glasses already, I don't appreciate placing another pair of glasses over them to watch TV. Or put my contacts in to watch TV. Until there's a 3D standard there's no way I'd even consider getting a 3D TV. I realize that the price difference between non-3D and 3D TVs are $150~$300 but that's money that I can spend on some other component.
Plus 3D relies on physical media. Purchase/rental of physical media is on the decline. Until 3D is able to be delivered over Netflix I doubt it'll catch on.
I used to buy one DVD every 2 weeks minimum. I think now I'm down to buying one or two Blu Ray or DVDs every year.
According to PopSci we should also be piloting flying cars by the time 3D TVs are mainstream ...
![]()
samduhman
October 14, 2010 at 7:49am
Good luck to them. Even I someone who normally loves new tech refuse to go out and replace my current tvs. I've spent upwards of $3000 over the past 3 years getting new HDTVS. The glasses are another turnoff.
![]()
I Jedi
October 14, 2010 at 7:24am
A show of hands here, please. How many people ACTUALLY intend to one day own a 3D-TV, if the market offers the old regular 2D-format alongside 3D? Honestly, watching movies in 3D sounds cool, but it is not something I would want to constantly put funny glasses over my eyes again and again for.
Log in to MaximumPC directly or log in using Facebook
Forgot your username or password?
Click here for help.
















