Razer Claims PC Gaming Is Not Dead In Full-Page Wall Street Journal Ad
Razer Claims PC Gaming Is Not Dead In Full-Page Wall Street Journal Ad
Posted 08/22/2011 at 11:03am
| by Brad Chacos
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Even though Microsoft pretty much ignored us at E3, you don’t need to tell Maximum PC readers that PC gaming is not dead. Razer, being a supplier of gaming mice, unsurprisingly feels the same way. We’ve already told you that the company’s rolled out pcgamingisnotdead.com and is promising to drop some big news at PAX on August 26th, but now Razer’s upped the ante: it’s written an open letter to the major consoles in a full-page ad on the Wall Street Journal.
TO OUR FRIENDS XBOX, PLAYSTATION AND WII,
We have all heard the rhetoric about the death of PC gaming – the stories that console gaming will take over all gaming and that PC gamers will be left with shoddy ports of console titles.
The rumors of our untimely demise have been greatly exaggerated. We are more than 300 million PC gamers worldwide and this legion is growing every day. Today there are more PC gamers than all console gamers combined and we have been silent in the face of the closed gaming systems that have been propagated.
We, the PC Gamers, have been here since the beginning and have seen the industry grow to surpass movies and music, and we look forward to an open world where console and PC gamers will stand side by side as gamers in arms.
We are here today to tell you, that on the 26th of August, we will seek to end the silence and bring a new age of openness and innovation to all gaming. Together we shall remind you – that PC gaming is NOT dead.
GLHF,
Razer, FOR THE PC GAMERS OF THE WORLD
The suspense has our spider-senses tingling, as does the nifty robo-voice and Matrix-like sound effects on the pcgamingisnotdead.com website. As we said this weekend, the folks at Engadget think it might have something to do with Razer’s netbook-like Switchblade, and that seems like a decent guestimate to us, too. What do you think the big announcement will be?
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Cykotr0n.
August 23, 2011 at 4:28pm
I own a PS3, Wii and 2 Gaming rigs. I own 2 rigs becuz i game on those more than my PS3 and Wii (also becuz my wife requested a rig for her to use for web and email). On my consoles i play fighting, racing and most RPG's. On my PC i play MMO, FPS, and RTS games. Im mainly a FPS guy so i turn on my PC WAY more than my PS3. PC does way more for me than Xbox live, Wii Channel, pr PSN could ever offer. I mostly use my PS3 for movies and some street fighter but for everything else I use my rig. You can ask anyone Gamer with access to a good PC what they play more and it will more than likely be there PC.
Coming from a buisness point of view I can see why most of the marketing for games will say PC is dead. The reason is they cant see the true demographic of gamers since you can track console sales better Vs. Gaming PC's. Also pirating PC games doesnt help show who has what games in there household on the PC. Its a tragedy that numbers and sales paint a way different picture for the industry than what is the truth. But who can blame them? You have millions at steak when going into production of making a good game. They need to project proffits for the game or its a no go. Thats why they will claim PC is crap for gaming.
The truth is PC gaming will ALWAYS trump Console gaming when it comes to graphics, ease of play, and demographic in terms of what gamers are actualy playing in there house. If it wasnt for Game Piracy so rampant on PC and if there was a way to track every time a Gaming Rig was built and used, they might say there was no difference what platform u put the game on.
axiomatic
August 23, 2011 at 8:43am
In my house the exact opposite has occurred. The Wii, PS3, and 360 have not been turned on by myself, wife, son, daughter in quite some time but we are all playing with PC games of some kind. Son playing web games, daughter playing Facebook games, and the wife and I playing PC games.
No I'm not a console hater, I love my consoles... I guess my household is a PC gaming first household.
Ghok
August 22, 2011 at 6:50pm
Heh, I find this is coming off kind of needy. At least we won't have to wait long.
TerribleToaster
August 22, 2011 at 11:44am
I think this will end in true video game fashion. It will get hyped up so much that when whatever it is is announced, it will fumble more than Duke Nukem, regardless of how good/bad it is.
I Jedi
August 22, 2011 at 11:21am
Where the hell is the PC Gaming Alliance? I would have expected them to be coming out full force by now with whatever partners were left?
gonzAllex
August 22, 2011 at 12:49pm
PC Gaming Alliance is just a lame hoot,especially because Epic Games is part of it.These M$ slaves claim they care about pc gaming after they told us to phuck off a few months ago? Yeah , right. At Gamescon they said they'll treat pc as the main platform from now on,and right after that someone asked them if we'll get Gears 3 on pc , they said "no". Pc.G.A. is shite!
illusionslayer
August 22, 2011 at 4:36pm
"M$ slaves."
God I fucking hate fanboys.
You realize that as long as games keep using DirectX technologies Windows is the only real computer gaming platform.
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