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Philips Leads the Charge for 3D on Blu-Ray

Posted 08/26/08 at 02:54:34 PM  by Paul Lilly

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Blu-ray may have won the high-definition format war, but the spoils haven't exactly been anything to brag about. Saddled with high prices, consumers have been turning the other cheek in favor of upscaled DVDs and an increasing emphasis on movie downloads, which looks to get even more popular this fall. But that could all change if 3D movies prove popular for home setups.

Leading the charge is Philips, who will demonstrate 3D on Blu-ray later this month at IFA 2008.The demo is expected to show how Philips' 2D-plus-Depth content format can be applied to Blu-ray, which would open the door for 3D movies to be shown on a variety of displays. Whether or not that matters to home theater buffs remains to be seen, but with a growing amount of 3D movies released on the big screen, those that missed the theater debut would still be able to relieve the experience at home, minus the ginormous screen.

Does this give Blu-ray the edge it needs to gain popularity points?

Image Credit: Philips

COMMENTS:5
TAGS: movies, hd, Blu-ray, philips, 3D, high definition, consumer electronics
COMMENTS
avatarInitial Problem

Submitted by Scapegoat on Tue, 08/26/2008 - 10:24pm

So does this mean they will be developing 3d and blu-ray combos or a 3d tv themselves? I'm assuming the former. But with the performance of 3d screens out now, that won't be too attractive.

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avatarIf Philips took all the

Submitted by sirphunkee on Tue, 08/26/2008 - 3:39pm

If Philips took all the money they're spending on R&D for this and instead put it towards dropping Blu-Ray movies to a reasonable average of $20 or so, the adoption rate would jump significantly.

Besides, when was the last time a floundering product saved itself just by slapping "Now with 3D!!" on the box?

EDIT: somebody posted a comment over at engadget this afternoon that says it best: "Ironic that the biggest competitor to [blu-ray] now is standard DVD's".  Of course they face competition overall from digital on-demand services as well, but in the fight for the dollar from the increasingly rare customer who will actually buy the physial media, standard DVD's aren't giving up their ground very fast

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avatargimicks almost never work

Submitted by dcrail on Tue, 08/26/2008 - 12:52pm

Until Blu-Ray offers something better than the upconverting DVD/players for a similar price, no amount of gimicks will make me want to change.

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avatarNope, it won't matter...

Submitted by lostcause64 on Tue, 08/26/2008 - 12:22pm

The bare bones of it is that, with an ecomony in the dumpster for the forseeable future, Blu-Ray is just too expensive for the average movie buff when compared to the alternatives.

John

Try to be smarter than the object you're working with! It will make things easier, and might just save your life...

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avatarimax@home ftw   then we

Submitted by AndyYankee17 on Tue, 08/26/2008 - 11:57am

imax@home ftw

 

then we can get imax porn, w00t!!

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