PETA Plans to Raise Awareness Through Porn Website
Everyone knows that sex sells. PETA -- People for the Ethical Treatment of Animals -- seems to think the power of sex will also sell the general public on its views for animal rights and giving up meat. The organization is so convinced of its idea that it went and applied for the domain PETA.xxx.
The non-profit organization told the U.K.'s Telegraph that it's "hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site."
It's an obviously risky (and risque) move that some believe will backfire. Jennifer Pozner, executive director of Women In Media & News, says PETA has continually pushed the sexism angle, and that it "has gotten more extreme and more degrading." After this, the bar can't get any lower, she says.
PETA says its website will be enticing at first, and as visitors go deeper, "that's when they'll be confronted with images that we hope will make them stop and think and get them talking and hopefully encourage them to make a lifestyle change to a plant-based diet." The site will include pictures and videos, both of nude models and that of the mistreatment of animals.