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The powers that be at Joost have once again pressed the reset button. The online video site is reportedly ready to start things anew with a revised business model and a new service. It will now license its online video technology to media companies and broadcasters, while still providing free movie and TV content through its own website.
Having remained in the shadows of the competing yoke of Youtube and Hulu for the entire span of its existence, and with revenues, or lack of it, rubbing salt into its yawning wounds, this fresh attempt to sneak out of those long shadows is understandable.
Its current senior VP of engineering, Matt Zelesko, will replace Mike Volpi, though Volpi will continue to be chairman. The impact of the shakeup will pervade through its ranks as it plans to prune its staff.
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