Paramount Will Provide Movies to Redbox Without Delay
Paramount has taken the opposite stance to that of their fellow Hollywood studios regarding DVD rental service Redbox. Warner Bros., Universal Pictures and 20th Century Fox have all extracted a deal from Redbox that sees them making movies available only after a 28 day waiting period. This is intended to drive sales of the newly released discs. In reality, it most likely just drives consumers mad. Paramount has agreed to allow Redbox to rent movies the day they are made available for sale.
The rental landscape is changing rapidly with services like Netflix and Redbox. Redbox offers rentals for $1 per night. Paramount seems to be taking note of the boost Redbox is offering. " There hasn't been a cannibalization of DVD sales from Redbox, and Redbox was allowing us to expand our business and ultimately make more money," said Paramount Home Entertainment president Dennis Maguire.
Netflix has gotten the same treatment from Warner Bros., Universal Pictures and 20th Century Fox, but it may be different with Paramount. When they work out their next arrangement, Maguire said they will go in with similar intentions. Do you frequent a local Redbox? Would a release window make you more likely to purchase a movie?

Comments
Comments are closed on this article
![]()
Talcum X
June 19, 2010 at 11:30am
It's just less than a mile down the road and only $1. Not every new release is available and there are many older ones there as well, but ya cant beat the price.
***********
Every morning is the dawn of a new error.
"In Ireland, there are more drunks per capita than people." - Peter Griffin
![]()
Nycromes
June 18, 2010 at 4:59am
This has actually made me not watch movies purely out of principle. Until these companies get it through their head that customers are not cattle they can corral into doing what they want. I understand that they are trying to generate more money, oh wait, I have an idea how about you quit making remakes and sequals and film something that is actually worth buying. Consumers are being bombarded by this type of behavior on many fronts and though one or two companies can get away with it, over time consumers are going to become hostile when every company treats them like this. Bottom line, the media companies all need to be slapped, and slapped hard either by the public of the govt for their treatment of consumers... might as well put some ISPs/Cell Phone Carriers, and maybe even some game developers in that mix as well. And I don't want to forget Apple.... they need smacked harder than anyone else IMO.
![]()
devastator_2000
June 17, 2010 at 7:42pm
While I have a few burned DVD's and downloaded a few from BitTorrent, I still prefer to buy and have a collection of aver 200 store bought DVD's. If Hollywood wants to keep me buying, then they need to keep the price reasonable. $19.99 for ANY DVD is too much. When they start showing up at Wal-Mart for $13.00, then I start buying.
![]()
COMMANDER_COOK
June 17, 2010 at 5:55pm
All I ever do is rent. I never buy (or pirate).
----------------------------------
Donate blood! http://www.redcrossblood.org/
![]()
admobadmo
June 17, 2010 at 5:07pm
If I was already waiting to rent a movie to watch it, why would they think that making me wait a little longer to rent would push me over the edge and buy it? My shelves are already full of watched-just-once discs.
![]()
reutnes
June 17, 2010 at 3:48pm
A release window would not make me more likely to buy a movie but it would make me much more likely to download it. I use Redboxes all the time but if they don't want my money I guess that's fine by me.
Log in to MaximumPC directly or log in using Facebook
Forgot your username or password?
Click here for help.















