Page Ties Google Bonuses to Social Strategy
Page Ties Google Bonuses to Social Strategy
Posted 04/07/2011 at 2:02pm
| by Ryan Whitwam
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Google employees the world over now have reason to hope that the nerdy engineers running Google understand the social web more than stereotypes would lead us to think. Newly minted CEO Larry page just sent out a memo to all staff to let them know that 25% of all bonuses will be based on the success or failure of Google social strategy in 2011.
"This is a joint effort so it's important that we all get behind it," Page reportedly wrote. Even employees that are not directly involved in social products are expected to be involved with testing and giving feedback. He also encouraged Googlers to get family and friends using Google's social tools. Lats year, Google gave out $1000 bonuses and 10% raises.
What it comes down to is that Google's annual bonuses will shrink or grow by 25% depending on Google's social performance. The search giant has been seen as plodding through social unsuccessfully so far, but maybe this will give them the impetus they need to finally pull it off.
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