Oracle Acquires eCommerce Firm for $1 Billion
Oracle Acquires eCommerce Firm for $1 Billion
Posted 11/02/2010 at 6:40am
| by Paul Lilly
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Oracle hasn't been one to shy away from pricey acquisitions, and lest anyone forget that, the firm just announced plans to spend $1 billion in cash acquiring Art Technology Group, a provider of eCommerce software and on-demand commerce optimization applications.
"Driven by the convergence of online and traditional commerce and the need to increase revenue and improve customer loyalty, organizations across many industries are looking for a unified commerce and CRM platform to provide a seamless experience across all commerce channels," said Thomas Kurian, Executive Vice President Oracle Development. "Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM."
This is Oracle's 10th acquisition so far in 2010, which will bring with it a customer-base of more than 1,000 global enterprises.
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jailoliv
November 02, 2010 at 7:52pm
It is very sad that Oracle keeps acquiring other businesses. Our company purchased software from Sun with a lifetime license. When acquired by Oracle, they want us to buy new licenses. Decision: we are not using it anymore and will not use any software from any company related to Oracle. We are a medium sized business with a little over 5000 employees but we have heard from a much bigger business that they are doing the same.
We have also heard of their dispute with Google and Android. Sun had no problems with the Open Source model. Oracle on the other hand has shown that greedy is their motto. Sorry Oracle. I hope you go bankrupt some time soon. There are more ethical companies out there.
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