Optical Drive Makers Sing the Blu-ray Blues
Fact: Most computer LCD panels are great for viewing high definition content. Fact: Blu-ray won the high definition format war. Fact: Black bears run away from you, brown bears run at you. That last fact doesn't have anything to do with what we're talking about, we (and Dwight) just thought you should know.
A Blu-ray optical drive and PC display might seem like the perfect match, especially since prices have dropped from around $100 to $75, but consumers just aren't very interested. According to DigiTimes, the market penetration for BD drives in 2010 isn't going to see much growth over 2009 once all the numbers are tallied.
That's bad news for Lite-On and Quanta Storage, Taiwan's two largest optical drive makers. The two companies combined will only see BD drive shipments total 1.17 million in 2010, a mere 1.5 percent of their total optical disc drive business. On the bright side, that's up half from 2009, though by only half a percentage point.

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chictimberland12
November 25, 2010 at 12:57am
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sotoa
November 23, 2010 at 1:42pm
Price is one thing, I agree. You need that expensive player (well, for the good fast ones), more expensive media (compared to dvd), and that expensive 1080p TV. That's a hard triple pill to swallow for many.
I think many still don't quite understand blu-ray and this whole HD concept. They go out and buy a "flat screen" not realizing there are 720p, 1080i, & 1080p.
One thing that keeps me from jumping on the blu-ray wagon is that almost all movies are NOT RECORDED IN TRUE HD. They are rather enhanced. I would be staring at the screen picking out what features were enhanced, lol.
Lastly, I, like others, see physical media as temporary. Eventually things will be streaming, once they overcome the bandwidth hurdle. Same thing for 3D blu-ray.
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OliverSudden
November 24, 2010 at 9:09am
I believe you mean to say movies are not transferred onto disc in true HD, yes?
Movies are (usually) recorded on film...the most enhanced HD of all time. So far.
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QuadraQ
November 23, 2010 at 1:37pm
Actually you can pick up a good BD-ROM drive and some BD-ROM/DVD-RW drives for less than $50. The price of the drives is fine. It's the price of the software to play blu-ray movies that is the problem. If you are going to pick up one of these drives you probably want to play movies, since that's their primary use right now. Well that adds almost $100 to the price, even when bundled with the drive. About $150 for a blu-ray drive with software isn't very attractive.
Microsoft made a mistake when they didn't include Blu-ray playback support in Windows 7. If they had this would be a different story right now. As it is we have a classic chicken and egg scenario. We need more Blu-ray drives in PCs for publishers to use that disc standard for software and games, and for the price of writable media to come down through economy of scale. But we won't get there until the price for movie playback is reduced.
In summary the situation of Blu-ray in the consumer electronics space is just fine. Players are cheap and readily available, and they are selling well. The situation of Blu-ray on computers is a mess. Lack of built in support on the OS level is seriously hurting adoption.
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carage
November 23, 2010 at 10:55am
In general, BD-R is still very expensive.
BD-RW is insanely expensive.
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aviaggio
November 23, 2010 at 11:18am
This. There is no legitimate reason why blu-ray drives are still so damned expensive after 5+ years. If you want them to become the de facto standard you need to get the prices down, period.
This is what happens when there is no competition. Prices stay artificially high year after year after year. Had HD-DVD stayed around I bet prices would have hit rock bottom years ago, just slightly higher than comparable DVD drives.
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livebriand
November 23, 2010 at 7:23pm
That's just like Rambus memory! Because of the darn licensing fees, it continued to be far more expensive than DDR.
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Caboose
November 23, 2010 at 12:23pm
True, however then we'd have to deal with the whole dual-format players and having movies on either DVD, HD-DVD or Blu-Ray and most consumers have trouble with one or two choices, let alone 3...
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praetor_alpha
November 23, 2010 at 10:41am
I put a blu ray rom in my super build over 2 and a half years ago, just so a PS3 couldn't hold any ground against it. I might be picking up some more blu rays soon, as soon as I find some good movies.
Unfortunately, it doesn't look like anyone will be releasing AAA PC games on blu ray anytime soon.
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Caboose
November 23, 2010 at 12:21pm
I think we'll need to start seeing more and more PC games on 3+ dual-layer DVD's before we'll start getting PC games on Blu-Ray discs. That and blu-ray drives need to penetrate (heh heh heh) more in to the PC market before publishers will start releasing games on Blu-Ray discs...
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