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Once Again, Nvidia Denies Entering CPU Market

Posted 08/29/08 at 11:22:12 AM |  by Paul Lilly

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Some rumors just refuse to die, and one that refuses to stay buried is that Nvidia might be looking to enter the CPU market. On the surface, such a move would seem to make sense, as both AMD and Intel offer integrated CPU and GPU platforms. Speculation that Nvidia might develop a platform of its own has been particularly strong the past few months, and chairman Jen-Hsun Huang, a co-found of the company, only fueled the fire at his press conference on the opening day of NVISION, saying "we believe in x86...we believe in heterogeneous computing."

But while Huang has been hesitant to stomp on the rumor outright, Chris Malachowsky, another co-founder and senior vice president, went on the record with PC Pro as strongly denying the graphics chip maker would make such a move.

"That's not our business," Malachowsky said. "It's not our business to build a CPU. We're a visual computing company, and I think the reason we've survived the other 35 companies who were making graphics at the start is that we've stayed focused."

Malachowsky also pointed out Intel's marketshare dominance and financial strength in the CPU market as reasons why the Nvidia would be wise to steer clear.

Do you believe Malachowsky, or do you think the company will have a change of heart once Intel's Larrabee and AMD's Fusion start shipping?

COMMENTS:
7
TAGS: 
graphics, cpu, nvidia, gpu, processor, build a pc
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COMMENTS
avataroff topic and probs in wrong

Submitted by dethdeks on Sat, 2008-08-30 15:10

off topic and probs in wrong spot but you spelt build wrong

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avatarits time to join the race

Submitted by Ha Rotto il Gamer on Fri, 2008-08-29 19:06

nvidia should buy up via, there new moble proc out runs intel atom.

also, the added revanew from via's new parent company, if nvidia buys, this would give it more money to work with, futher slamming the door on intels face.

that could be the end of intels atom bliss.

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avatarThey haven't the technical

Submitted by tehR0XX0Rz on Fri, 2008-08-29 14:16

They haven't the technical expertise to develop particularly sophisticated chipsets, so what business would they have designing CPUs?

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avatarAMD has ATI, Intel has

Submitted by Cache on Fri, 2008-08-29 11:09

AMD has ATI, Intel has Larrabee, nVidia will have only a GPU market share.  It's just not good business to sit on one product--even other hardware vendors are consolidating, buying each other out so they can broaden and dtrengthen their product line. 

However, I would not necessarily rule nVidia from developing a CPU.  It's a smart business move IF (and it's a big if) they have the production means to develop something truly competitive.  Barring that, what is to keep them from trying to expand into memory?  Or some other aspects of computer hardware that would give them a better market share.  Even if Larrabee fails to do anything on the enthusiast end, it is certain to hurt nVidia on the low-end market, possibly even the lower half of the mainstream market as well.

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avatarReisistance is futile

Submitted by Caboose on Fri, 2008-08-29 10:09

Lower your shields, and prepare to be assimilated. We will add your biological and technological distinctivness to our own. Resistance is futile.

With the way nVidia has been talking about how the CPU is useless and that the GPU is the real workhorse in the PC, I'm sure that they're secretly working on a CPU type of product.

 

-= I don't want to be dead, I want to be alive! Or... a cowboy! =-

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avatarQuote: Lower your shields,

Submitted by Techrocket9 on Fri, 2008-08-29 16:04

Quote: Lower your shields, and prepare to be assimilated. We will add your
biological and technological distinctivness to our own. Resistance is
futile."

 Ha Ha! Yes, Locutus!

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avatarWe are the Borg

Submitted by Caboose on Sat, 2008-09-06 14:11

It's any borg contact really... But it is a fitting statement regarding nVidia and the CPU

 

-= I don't want to be dead, I want to be alive! Or... a cowboy! =-

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