OCZ Unveils First Fatal1ty Brand DDR2 and DDR3 Memory After Partnership Announcement
Posted 07/22/08 at 08:42:31 PM | by Paul Lilly
Love him or hate him, Johnathan "Fatal1ty" Wendel has managed to get his branding slapped onto nearly every PC component it takes to build a computer, leaving only hard drives and processors left to conquer. Don't believe it? Have a look for yourself. Motherboard? Check. Videocard? Check. Case, soundcard, mouse, keyboard, and headset? Check, check, and check ad nauseum. And thanks to a recent partnership with OCZ now coming to fruition, Fatal1ty can notch both DDR2 and DDR3 memory into his belt too.
"OCZ worked closely with Fatal1ty and his team to design new memory kits that pair perfectly with the top selling motherboards for a superior gaming experience," commented Alex Mei, cheif marketing officer of OCZ.
The press release works hard to tie Fatal1ty to its new line of memory, claiming the branded kits "were co-developed with the expertise of Johnathan "Fatal1ty" Wendel, 12-time World champion, to meet the specific needs of fellow gamers." Is anyone else having trouble picturing Wendel developing memory kits somewhere in his free time between gaming tournaments and honing his skills on company sponsored hardware? Maybe Wendel really is a master of module design, but marketing mojo aside, here's what the collaboration has come up with:
OCZ claims each Fatal1ty Edition kit is "designed to help deliver exceptional gaming visuals and overclocking potential," and it's the latter claim that will ulitimately decide where these kits belong in the marketplace. Tighter timed modules already exist at each speed grade, some of which OCZ sells, so the Fatal1ty nomenclature will have to bring more to the table than a spiffy heatspreader to win the hearts of enthusiasts. Then again, hardcore enthusiasts have never been quick to jump on the Fatal1ty bandwagon in the first place, so maybe a flashy package will be all that's needed to attract whoever's buying these products.

Image Credit: OCZ
Ditto
Submitted by Talcum X on Wed, 2008-07-23 09:08
It does nothing for me and frankly, it doesnt make any one piece of hardware stand out from any other in my eyes. I see it and think "oh, hum"
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Every morning is the dawn of a new error.
lol being good a popping off
Submitted by Gailim on Wed, 2008-07-23 03:16
lol being good a popping off headshots does not an engineer make. this "working closely with Fatal1ty" BS is just that, BS. this is just a scam to charge more the the same memory their already selling. This is almost as ridiculous as those SLI and Crossfire "certified" ram kits.... almost.
Let me be first
Submitted by Fenthic on Tue, 2008-07-22 22:27
Let me be first to say this but this Fatal1ty naming scheme has gotten very annoying and old. I wish it would come to an end. The branding of a item as Fatal1ty does absolutly no good with me when it comes to me buying parts.
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