OCZ Severs Hypersonic PC Division, Shifts Focus to Memory and PSU Products
OCZ Severs Hypersonic PC Division, Shifts Focus to Memory and PSU Products
Posted 03/23/2010 at 7:43am
| by Paul Lilly
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OCZ may have gotten caught up in glitz and glamor of owning a boutique system building business. After all, all the cool kids were doing it, including Dell (Alienware) and HP (Voodoo). Or maybe it was a case of wanting to run with the big dogs. Either way, less than three years after acquiring Hypersonic PC, OCZ has had its fill and is ready to move on.
"At this time Hypersonic PC is not accepting any orders," a message on Hypersonic's website reads. "We are honoring all warranties and will continue to support existing customers."
A temporary glitch or self-imposed time-out, perhaps? Not likely. According to Alex Mei, OCZ's Executive VP and CMO, OCZ wants to go in a different direction.
"We are focusing all our resources on SSD, PSU, and memory and our SI business really didn't fit into the spectrum of things," Mei reportedly told Techgage.
So who's left? Only ABS, Aliewnare, CyberPower, Digital Storm, Falcon Northwest, iBuyPower, Maingear, Velocity Micro, Voodoo PC, and any others we might have neglected to mention.
Image Credit: OCZ
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kavir
March 23, 2010 at 11:19am
I thought Voodoo was dissolved by HP, or at least I believe I read it on their community forums.
Bender2000
March 23, 2010 at 11:45am
I guess HP effectively killed Voodoo. Where aer the Omen and the Firebird and the Blackbird? They had a lot of money invested in that design and I guess they performed well. So what happened?
Boutique PCs are a hard sell because you can build a comparably spec'd system for a whole lot less, so what do you get by buying from OCZ? At least they realized they were just another face in the crowd offering the same parts as everyone else.
Scootiep
March 23, 2010 at 10:55am
Thank Optimus Prime! I love companies that realize what their niche is and refocus their efforts on it! What OCZ needs to do is add firmware support to their SSD's for TRIM to be used in raid situations rather than relying on Intel to make it mobo driver based.
To start press any key...ohh, where's the "Any" key. - Homer Simpson
bpstone
March 23, 2010 at 9:37am
That's not surprising. A lot of what caused this brand to
fail in sales is the lack of advertisement. Sure, Dell doesn’t advertise
Alienware on TV, but when you come on their main website you see it there. So
their regular commercials can indirectly lead you there. How are you going to
sell a product to a consumer if he or she doesn’t even know the brand exists? A
lot of times I could find better laptops elsewhere for a slightly lower retail
price. The brand’s probably officially dead. These are just my opinions on the
matter. lol :P
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