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By now, pretty much everyone is aware that Nvidia's GTX 480 runs hot, but should you be concerned? Not at all, says Nvidia, who claims it designed its GF100 parts with high temps in mind.
"We wanted to let you know that we’ve also heard your concerns about GTX 480 with respect to power and heat," Nvidia state in a blog post. "When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right."
Whether or not consumers agree remains to be seen, and what Nvidia didn't address is that the added heat is a byproduct of higher power consumption. This is also an issue that could end up pushing enthusiasts in a different direction or putting them in a holding pattern.
Does the added heat bother you, or is it all about the performance?