Nvidia Puts Graphics on MAP
Posted 06/19/08 at 02:15:32 PM by Paul Lilly
There's never been a better time to get more GPU bang for your gaming buck, but if you're shopping for an Nvidia graphics card, be prepared to be inconvenienced. Why? Because for some inexplicable reason, Nvidia has decided to enforce Manufacturer Advertised Pricing (MAP), which prevents e-tailers from advertising a price below a pre-determined cutoff point. So instead of seeing the actual price you can expect to pay, you must first add the item to your shopping cart before seeing the final cost. E-tailers that choose not to comply will face a series of penalties, but it's you, Joe Consumer, that really pays for this new pricing strategy.
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