Nvidia Continues to Hype Fermi, Unfazed by Delays

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MeTo

December 30, 2009 at 4:57am

Bad video chips cost nVidia i forget how many hundred millions of dollars. It makes sense to slow down fix the problems before mass production. If they launch another bad video chip i think PC makers won't be so forgiving. I personally switched to ATI if nVidia want's my business back they will have to totally blow me away with good,quiet,cool,low power video card.

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_Jono_

December 30, 2009 at 1:12am

In marketing and advertising basics, you learn that in order for a mature company to stay on top of the game, they must reinvent themselves every few years. What's ATI doing besides merging with AMD?? nada. Nvidia is poised to widen their target audience to much more than just gaming. Early adopters always seem to jump on the first bandwagon they see. Paying hundreds of dollars for a few percent increase in performance always had me dumbfounded. I am much more excited to see how Nvidia's creative minds are trying to pit up against two hardware giants than what ATI's repetitive cycle of throwing tasty crumbs every so often to customers.

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Avery

December 29, 2009 at 6:22pm

If we take the recent sampling from the Steam Survey then it is clear from gamers perspective Nvidia is well far ahead. http://www.brightsideofnews.com/news/2009/12/29/steam-hardware-survey-november-2009-over-a-million-new-win7-users!.aspx

ATI has some great cards but since release I have not been able to purchase one due to none being available anywhere..

Simple fact is when Fermi comes everyone knows it's bench's will blow away ATI. ATI have made good ground in coming out with the 5800 series with speed and I love the competition.

I want what is best for the things I use my PC for and I am not really bothered if to get best I will pay 10-20% more for an Nvidia card than and ATI one. This is what will happen when Fermi is released be it Feb,Mar, or even April. I can wait.

Been here before with previous generations of ATI cards 7 months late from Nvidia's first batch of DX10's right.

Don't even have any DX11 games out now I like to take advantage of anyway.

A wise buyer will wait to see what both companies will offer if they are long term buyers.

 ATI's drivers still leave a bad impression.

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tugboat_2

December 29, 2009 at 9:41pm

the shortages of ATI cards are primarily due to "manufacturing" problems at TSMC. In theory this is causing problems for both GPU mfr's.

 But wait, fortunately for nVidia they don't have a new gpu to get on the market yet so no real loss for them.

ATI on the other hand does and is trying to meet demand for their fine cards. ATI is trying to do everything it can to keep their partners going. Unfortunately their "phisycally installed customer base" isn't growing that fast due to the lack of TSMC production. So When Chips are finely available they will both be pretty much at the same starting line.

I seem to remember TSMC promising all parties concerned that all production problems would be fixed by now. It is going to be real interesting to see how closely the final ramp up in production coincides with nVidia finally launching Fermi. Was this a sly hint at corprate/industrial skullduggery? I'm sure I don't know what you are talking about.

Drivers are always a problem for both ATI and nVidia. Personally I find ATI's way of handling drivers and updates better. 

 

If you can't dazzel em with Brilliance, baffle em with bull puckey. (From the tome; Murphy's Law, Annex 5, Smooth Recoveries)

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Caboose

December 29, 2009 at 8:00pm

 Don't forget what happened way back when. nVidia was poised to take the performance crown. They talked a big game, and there was plenty of hype. And then ATI released their card and everyone was all like "nVidia who?" and it was that way for a while.

Theres always a change for it to happen again!

 

-= I don't want to be dead, I want to be alive! Or... a cowboy! =-

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Mayhemm

December 29, 2009 at 4:32pm

["We just want to make sure it is as perfect as we want it to be in both graphics and computing," Alibrandi added.]

Anybody else getting a severe DNF vibe from this statement?

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Edwincnelson

December 29, 2009 at 12:33pm

Nvidia expects us to believe they are just relinquishing the entire GPU market (basically) for almost 6 months, through the Christmas season no less, just to clean up the drivers? Seriously? I suspect they're either coping with pushing the clock speeds fast enough to get past ATI and still deal with their continually inefficient power consumption problems, or their yields were so poor they can't produce enough chips to get to market.

Either way it's not good for Nvidia. When they killed Phys x for computers with ATI cards (even the standalones cards) installed I officially, and forever, swore to never purchase a product they produce ever again.   

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JohnP

December 29, 2009 at 1:32pm

  I too think that ATI caught NVidia with pants down. And NVidia has to take it as they decided to ramp up an new, untried architecture. Until NVidia can launch, ATI basically owns the market. The second knockout punch is that ATI will be able to launch their LOW END products too before NVidia. Add 6 months of driver tweaks using real world testing. That is REALLY going to hurt.

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Biceps

December 29, 2009 at 3:40pm

Consider the fact that Intel just got out of the discrete GPU business (basically because they still haven't figured out the difference between a CPU and a GPU), and the fact that Fermi is NVidia's first real jump into multipurpose CPU/GPU on this scale. You may be understating the challenges involved in what NVidia is trying to do.

NVidia has already missed out on this generation of discrete graphics cards, that much is clear.  The question is this: when NVidia comes out with the Fermi, is it going to go toe-to-toe with whatever top-end parts ATI has at the moment,  or is Fermi going to wipe the floor with them (as has been done to NVidia in the past few months)? Three months is a LONG time in the hardware world, and 3 months of improvements to the Fermi could make all the difference when it finally comes out.

NVidia may have gotten a little too comfortable with the performance crown in the discrete graphics market - and gotten stomped by ATI for their complacency. But you know a company like NVidia has some surprises left... too many smart people in one company for them not to have a couple good ones up the sleeve, I think.

 Can't wait to see :)

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ArrecBarrwin

December 29, 2009 at 11:53am

Is it possible that when the 5870 came out, the guys at nVidea shit their pants and decided their "next gen" Fermi needed a little boost before it was ready to outperform (or contend with) what ATI put on the table? I think so.

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Caboose

December 29, 2009 at 12:01pm

 That sounds about right! But with all this time that nVIdia has been delaying, ATI's had plenty of time to improve their fastest card and make it even better. DOn't be surprised to see a new top end ATI card shortly after the mythicl Fermi is released

 

-= I don't want to be dead, I want to be alive! Or... a cowboy! =-

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DOOMHAMMA

December 29, 2009 at 7:26pm

I am sure they are sitting on their 5890 and 5990 ect for when nvidia finally brings something out to play with.

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