Many-a Tom, Dick and Harry must have cursed their parents for such ordinary christening skills after being turned down an email id of their choice – which includes their name – that has already been taken up. But Yahoo is offering a great respite from the cut throat world of e-mail id registrations by offering ids on two new domains, Ymail and Rocketmail.

Users can reserve their favorite ids on these two domains as registrations are now open. "We realized we needed to expand the universe of Yahoo mail," said John Kremer, head of Yahoo mail. Some of the popular ids on the new domains are on the block on eBay and the proceeds will all go to charity.

Although Yahoo is the market leader when it comes to web-based mail, it has registered painfully slow growth rates in recent times and has Gmail breathing down its throat. It is difficult to ascertain whether such a move will actually have a telling impact on Yahoo mail’s dwindling growth rate or not.