Notebook Makers Grow Impatient with High Cost to Manufacture Ultrabooks



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Ultra enough? Can we do this on IB



I don't know... In my opinion, the margin is smaller, aka not insane comparing to using plastic and thicker designs. That is the real reason being impatient.
For example, look at the ASUS's gaming notebook series, they could have made it so much better. Yet, they just don't want to put a little bit more money into their product (instead, putting the money into marketing).



To me an Ultrabook, (with the Intel blessing or not) is a high end, thin and light notebook. While AMD does provide good value I no longer consider an AMD powered PC to be high performance/high end.
If you want low price AMD is fine but it is not what is being considered an Ultrabook (ULTRA, not Meduium ).



When it comes to graphics, I can't even consider Intel to be medium. The company may have, to quote the Ivy Bridge MPC review, "found religion through graphics", but its integrated graphics offerings are still not adequate for "real" gaming. If it can't "really" game, then is it really living up to the ultrabook name? I'd say no.

The MPC review shows that Intel's Ivy Bridge graphics are a dramatic improvement over their previous offerings, but they're still soundly beaten by AMD's APU. Intel's trumped-up, much-hyped new processor is still beaten down by the budget graphics of AMD's more budget-focused line of processors. AMD's line of budget processors that is soon to get a refresh.

At 1920*1080, Ivy Bridge can't even break 30 fps in Far Cry 2. IMO 1920*1080 is the bare minimum screen resolution for an "ultrabook" (especially with the rumor that the new macbook will have higher resolution screens) and gaming is an essential function of the ultrabook (and something that the macbook fails at).

23 fps @ 1080 isn't gaming, it's failing.



If you want gaming performance at 1080p get a discrete graphics card. The integrated graphics actually allow medium level gaming graphics and great normal use performance.

Gaming with an AMD APU processor that has half the performance of an Ivy Bridge processor isn't gaming its failing.



That's kinda hard to do on a laptop.....which is what we're talking about.

Bringing desktop upgrading to a laptop topic isn't gaming. Its failing.



If the ultrabooks ship with an Intel proc and some sort of Nvidia/AMD graphics solution then I'm fine with that, but AFAIK any and all of them are employing Intel's integrated graphics "solution".

The ultrabook would have to ship with a discreet graphics solution by default as they're supposed to compete with the macbook, and AFAIK the macbook doesn't come with such drastically different performance options. That's part of the Apple charm, and since the whole point of the ultrabook was to steal marketshare back from the macbook air...

The APU, the Previous Generation APU, still beats Ivy Bridge on gaming. Sure, the cpu performance of Ivy Bridge beats the APU, but until the "ultrabook" can perform respectably at both CPU intensive applications and gaming, it hasn't lived up to the name "ultrabook". Instead it would just be another run of the mill laptop with a decent processor married to crap graphics.



AMD's main CPU performance is beaten hands down by Ivy Bridge (and Sandy Bridge...). But CPU isn't what limits gaming when you go up to that scale, and GPU performance is way better in AMD's APUs.

Not saying I'd use an AMD APU anyways, since you're right about discrete graphics cards. Integrated GPUs come nowhere close.

Still, I wish AMD would get their act together. Intel's business practices are fucking annoying. They took off ONE PIN from LGA 1156, and then brought an entirely new line of mobos... They put out the highest end Ivy Bridge, but only improve the performance over Sandy Bridge by 10%, even though they could *easily* stock clock every IB chip up to 4 GHz without Turbo, on the crappy included air cooling.



This is where AMD steps in. With their offerings, they can help manufacturers build the same exact kind of laptop without the name and price. These kind of notebooks will still be called "Ultrabooks" by the general public because the public doesn't really care about the name (unless its an Apple product), so long as it has the features they're looking for.



I could care less about what it's called. Part of me wants a thin and light notebook because...Well they're thin and light. But another part of me just loves having a 17" laptop

What *I* want in a laptop is; a 17" 1080p screen, AMD Trinity APU, a 7870M Radeon, 8GB of RAM, 2 hard drive bays and a Blu-Ray drive. Oh and a decent sized battery.

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