Norwegian ISP Offers $400 Off For Digging Your Own Trench

In Norway, Lyse has quickly become the largest fiber-to-the-home provider thanks to their innovative new business model that asks their customers to preregister before any fiber is dug, and then offers then $400 savings if they dig up their own trench from the street to their home. So far, 80 percent of their customers have taken them up the offer.
According to Herbjørn Tjeltveit of Lyse, “They (the customer) can arrange things just the way they want,” which has made for happier customers. Evidently, Nordic folk have issues with a corporation digging through their meticulously planted flower gardens.
All this support has given Lyse some breathing room as well – having jumped from 500 to 130,000 customers in just over a year, they’ve got quite a bit of money to use for infrastructure. Word is that they’re already testing both 100Mbps and 1,000Mbps connections.
Image Credit: Lyse
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Zazubovich
May 12, 2009 at 12:38pm
"Market failure." There are many cases in America where the forces at play in a particular market segment not only prevent the price reductions available normally through competition but encourage price gouging. Health care, cable TV, Internet service, legal assistance, food commodity prices, on and on. Collusion, racketeering, monopoly, price fixing, oligarchy.
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Zeroblizzard
May 12, 2009 at 10:45am
There have been laws in Congress recently that force credit companies not to gouge their customers into paying continously on the interest....
Where's the decency to help people get decent internet speeds without paying an arm and a leg? (Socialism is one thing, but slow internet is something I just won't stand for in the name of capitalism.)
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Defiant
May 12, 2009 at 6:11am
When I get a house I would love to dig my own trench for an optical line :|
Why isn't this an option anywhere else
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neo1piv14
May 12, 2009 at 5:09am
I'd dig a trench for 400 bucks any day. Do they still have to come out and inspect it to make sure it was deep enough or anything like that? I gotta say, my friend was over in Japan, and she said the internet there was many many times faster than anything we're using over here. And now, thanks to me moving to a part of town Comcast doesn't reach, I'm stuck on 8mb QWest. Never thought I'd miss my Comcast.
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Terabit
May 11, 2009 at 10:24pm
Dammit, I can't wait to go back to the states for college, except for the internet... After living in Japan with 10Gbps + internet connections, and even in Singapore with relatively good 100Mbps+ speeds, I can't go back to 10mbps or 16... Well I guess being closer to the servers for most games = really low ping :D is an upside.
The states really need to improve the quality of internet there. Go hire Japanese and Swedish engineers and get rid of Comcast. Bring over some NTT internet. Hell, NTT launched satellite internet over the Philipines with a 2Gbps connection speed. SATELLITE! That's faster than any American ISP, even the fiber optic connections ):
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ka0s5150
May 12, 2009 at 8:36am
Your internet doesn't go much faster unless your downloading something of course, but your games would lag out, and your webpages would take longer in some cases to load. Satellite internet has latency's in the upwards of 1 second plus, thanks but no thanks.
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I Jedi
May 11, 2009 at 4:17pm
Packet loss at OVER 50%? You need to seriously tell them to fix that shit..
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keithfreitag
May 11, 2009 at 2:46pm
Curb to House trench complete... Oh man, I just realized I don't live there, I live in Comcastia, where caps are small and tech support is mythical. :(
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I Jedi
May 11, 2009 at 2:42pm
Honestly... Other countries are now getting 100Mbps speeds as standards... I do realize the U.S. is huge.. like huge.. But come on! Some people I know are still stuck with 3Mbps connection speeds. I'm fortunate enough to have 14Mbps download speeds. Where did ALL the money go that we gave ISPs years ago to upgrade their infrastructures here in the U.S.
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marshallladd
May 11, 2009 at 5:58pm
Do you realize how huge, population wise, korea or japan are? To save yourself the heartache, don't even look up ther bandwith stats. It will make you cry. Even worse, S. Korea is predicting the majority of people will be able top have 1Gbps speeds by 2012. What is the US average 5-10Mbps? Come on. Size isn't the problem. Cable companies controlling internet is the the problem.
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dag1992
May 11, 2009 at 4:04pm
In the CEO fatcats pockets of course. Why upgrade when you can stay the same and have profits through the roof, capitalism is a simple concept really, just not optimal all the time...
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comptech08
May 11, 2009 at 2:42pm
I would definitely take up on that offer. And wouldn't mind have 1Gbs connection :)















