Nokia Tempts App Developers with $10 Million
Nokia Tempts App Developers with $10 Million
Posted 09/23/2010 at 2:48pm
| by Ryan Whitwam
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Even though Nokia still has the global smartphone lead, the trend for the Finnish company is moving in the wrong direction. One of the main reasons for this slide is the relative lack of native apps on the Symbian platform. So now Nokia is upping the stakes by offering $10 million in various prizes for their "Calling All Innovators" contest.
The contest will feature 17 different categories: 6 game, and 11 general apps. Nokia will choose 170 finalists , then a panel of AT&T and Nokia judges will dole out the prizes. Winners of individual categories will win $150,000 in cash. Two apps, and two games will win their developers the additional grand prize of $100,000 cash and $1.9 million in marketing.
The process seems a little convoluted, and users apparently won't get a say in the matter. Still, some devs will probably be anxious to be considered. Nokia stresses that winning apps will need to be responsive and attractive. If you're interested in the contest, check out the official page here.
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Walnut
September 23, 2010 at 3:44pm
Given the choice between 1.9 million dollars in marketing or 1.9 million dollars, I'd just take the cash. Good apps market themselves. Unless Nokia is giving out advertising on their platform that's valued at 1.9 million (that is, they're really not paying anything for it), that seems like a rather nonsensical prize.
Yusonice
September 23, 2010 at 3:29pm
about time fugking nokia. ur sooo far behind with ur symbian. regretted buying it... shouldve went with andriod
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