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The economy being what it is, companies are quickly figuring out consumers don't have the same kind of disposable income to toss around as they used to. Nintendo caught on fairly fast after launching its 3DS console for $250, prompting the game maker to take a mulligan and readjust the price to $170. Here we are nine months later and the 3DS has notched over 4 million unit sales.
Nintendo credited the success to strong software sales and claims the 3DS is responsible for selling more in first nine months than the Wii did. Super Mario 3D Land and Mario Kart 7 for the 3DS are performing particularly well, with both becoming the first 3DS titles to sell 1 million units and also becoming the fastest selling titles in the history of their respectively franchises.
"One of the strongest software lineups in our history helped Nintendo have a great holiday season and to close 2011 with a full head of steam," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "Not only have the new Mario and Zelda titles already broken records, but with strong reviews and satisfied customers sharing their positive experiences, all three are also shaping up to be the latest long-tail titles from Nintendo. Couple that with a massive first- and third party lineup in the first part of the year and the prospects for 2012 are extremely promising."
Nintendo found its groove again. The company sold more than 12 million total hardware units in the U.S. in 2011, the fifth consecutive year it's done that, and increased its installed base for Wii and Nintendo DS to 39 million and more than 51 million, respectively.
Image Credit: Nintendo