Nikon's New Coolpix P500 Sports a 36x Zoom

Posted 02/10/2011 at 6:30am | by Paul Lilly

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You'll have to excuse your Coolpix toting neighbor if he has a serious case of zoom envy when you proudly whip out your P500 digital camera. That's because Nikon outfitted the P500 with a 36x zoom, the longest zoom ever integrated into a Coolpix camera. Combined with the Nikkor ED glass lens, Nikon promises you'll be able to hone in on your subject with exceptional clarity, even in low-light conditions.

"Today’s consumers want an increase in zoom range, and a camera that is compact enough to never hinder a jet-set, on-the-go lifestyle. Nikon listened, and offers the best of both worlds with these three new Coolpix models," said Bo Kajiwara, director of marketing, Nikon Inc. “These three new Coolpix models offer the shooting versatility that comes from the stellar Nikkor lenses while still offering the portability of compact digital cameras."

Supplementing the 36x zoom is a 12.1MP CMOS sensor, 3-inch LCD screen, 5-way VR image stabilization system, Full HD (1080p) movie recording with stereo sound, an in-camera HDR function, and an Easy Panorama mode.

The Coolpix P500 will ship in March for $400 MSRP.