Nielsen Names Top Cell Phones, Sites, and Brands of '09

Posted 12/22/2009 at 2:46pm | by Bart Salisbury

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Yeah! Another top-ten list for 2009. This one’s from Nielsen, the kindly folks who track our TV viewing habits, and now bless us with four lists for mobile phones: phone brand, web sites accessed, brands accessed, and video channels accessed.

It’s an odd top ten list, as it only covers the period January to September (October for cell phones), but the top mobile phone is the Apple iPhone, with 4 percent of the “embedded base of all subscribers.” RIM’s BlackBerry 8300 series comes in at number two, with 3.7%, followed by Motorola’s RAZR V3 series, with 2.3%. (Nielsen doesn’t report cumulative brand usage, so these rankings are misleading from that perspective.)

What web sites are all those cell phone users accessing? Would you be shocked that Google Search ranked number one? Me either. Following in second place is Yahoo! Mail, then Gmail, the Weather Channel, and Facebook. Only ordinal ranks are reported, so overall popularity is unknown.

The top brand--surprise--was Yahoo!. (You thought it was going to be Google, didn’t you?) Google came in second, followed by MSN/Windows Live/Bing, AOL Media Network, and the Weather Channel.

And lastly, video channels: the big ‘winner’ here is YouTube. The runners up are Fox Interactive Media, the Weather Channel, Comedy Central, and CBS. (What’s with the Weather Channel? Weather’s pretty obvious when you’re in it. Why do you need a channel to verify the experience?)

Image Credit: Nielsen