It looks like stock prices aren't the only thing falling over at Nvidia. Competition continues to heat up in the latest round of GPU leapfrog, and reports flanking from across the web over the weekend were claiming Nvidia would issue price cuts to its add-in board partners (AIBs). The GTX 260 was to be the beneficiary of a $30 chop, while the high-end GTX 280 was to get slashed by $90. Even the 9800 GTX was to receive a $17 snip. Scouring Newegg's selection, it appears the reports were right on the money.

Thanks to Nvidia's annoying Manufacturer Advertised Pricing (MAP) policy, you'll need to do a bit of extra clicking to see the new pricing structure. But assuming your index finger is up to the task, you'll spot several GTX 280 cards selling for $499, and even lower after rebate. GTX 260 videocards have dropped down to $329, and a small handful of 9800 GTX cards have dipped below the $200 mark.

There's no doubt Nvidia's feeling the pressure from ATI, who recently has been on a roll. Not only has ATI finally caught up (and perhaps surpassed) Nvidia in terms of technology, but they're aggressively trying to win over customers by encouraging board partners to overclock, and at least one Nvidia AIB might even be considering jumping ship. With both companies gunning for your gaming dollar, could we be on the verge of an all-out price war?

Image Credit: Nvidia