New York Times Discusses Plans to Charge for Online Content
It looks like the New York Times is serious about charging for online content. The paper's editor in chief Bill Keller has discussed his plans to adopt a metered model for online content. The plan would only charge so-called heavy users of the website. Most people would be allowed to go on through to the content without paying. However, subscribers to the print edition will get access to the website at no additional charge. The changes will go into effect in January.
Keller prefers this system as it is less restrictive than a traditional "pay wall" model. "Under our metered model, basically people who use Nytimes.com as their newspaper, who read a lot and depend on it, will be asked to pay a small subscription price,” said Keller. The plan will also make some of the most popular content available freely to everyone in order to drive traffic and encourage subscriptions.
Do you think it can work? We imagine they will be tracking users via IP addresses and that could be easy to spoof. The Wall Street Journal makes quite a bit selling an online subscription, but their content is mainly aimed at business people with expense accounts. Do you read more than a few articles per month on the Times' website?

Comments
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jeff.strat
May 15, 2010 at 6:28pm
I don't think things like news sources should have to be paid for. But, if the Wall Street Journal wants to charge people, they are free to do so. It is just going to drive more traffic to the free sites like Fox News and CNN.
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Dexter243
May 15, 2010 at 2:43pm
Nutcracklng snack
all they need to do is bring back the idea of honest and bias reporting and stop being such a agenda driving news paper and they just may get some of there ratings back and start making money again with out having to pick the pockets of it's readers
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macumber
May 15, 2010 at 4:33am
I cannot get the print edition of the Times in my area (would entail about 25mile drive into metro area). I read it pretty much every day online for the last 10 or so years. I would/will pay for the online content because it is one of my 4-5 main sources of news. I think the newspapers need to do this to stay viable and to keep the professional writers and reporters employed. Journalism has to be funded by more than ads not only for cash flow reasons but also to keep the influence of advertisers at bay. A sort of "micro-transactional" model or just a low-cost/high-volume model for charging to read online content is hopefully going to be the answer. Otherwise, we are watching the end of journalism. We have already seen great consolidation and upheaval in the industry. Consumers will hopefully see the value of journalistic organizations and the role they play in an open society.
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zakn
May 14, 2010 at 8:44pm
It was so nice when the Slimes was behind the Wall. I didn't have to read the Tripe that Dowd, Krugman, Friedman, and Rich write
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max.reader
May 14, 2010 at 8:35pm
They need a new business model and quick otherwise they'll hear the 'fat lady' singing.
Perception is reality.
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aviaggio
May 14, 2010 at 7:19pm
Y'know I generally frown upon stuff like this, but I actually kinda like this model. It doesn't completely lock them down from casual browsing, which is great. And if you're someone who really visits the site a lot you obviously see the value in it and shouldn't be adverse to paying a little something for it.
It's also great they're not going to double dip people, i.e., if they already pay for a paper subscription they get unlimited access to the website at no additional cost.
But although I like the idea, I will withhold final judgment until they announce the specifics like cost and the cut-off threshold.
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Baer
May 14, 2010 at 6:24pm
I no longer read the NYT even for free so I certainly would not pay to read that biased rag. Even if they paid ME..........
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Michael Ellis
May 14, 2010 at 7:12pm
Political views aside, the New York Times is already hemreging newspaper subscribers. Now they are just going to screw themselves over twice by scaring off their web readers, aka what remains of their audience. I can't wait to see how this ends up.
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