New Nook to be Full Color?
Barnes and Noble is slated to hold a Nook event on October 26, and we're hearing rumblings of a major hardware revision. The new Nook, according to a source that spoke with Cnet, may have a full color touchscreen in place of the monochrome eInk display it currently uses. The screen would be 7-inches, and the device would retail for $249. The Nook would continue to be based on Android as well.
The Amazon Kindle ereader has seemingly stuck to the eInk route for the time being, and Barnes and Noble may be looking to blow past them technologically. Missing is any information on what type of screen technology the 'Nook Color" would be using. A standard LCD, like the iPad uses, comes with its own set of drawbacks. The color eInk-like Mirasol and PixelQi dispalys have been demoed, but no one has foreseen their use in ereaders so soon.
With Amazon looking to sell you a Kindle for $140, will consumers pay more for a color screen? The $500 price point of the iPad also creates an interesting barrier. Those willing to deal with LCD screens for reading might be willing to pay more for the iPad's increased functionality. What's your prediction for the announcement?

Comments
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CalvinL
November 02, 2010 at 2:55am
Bookseller Barnes & Noble has launched their newest e-reader. Nov. 19 is the target shipping date for the NookColor. This new e-reader crosses the lines between tablet computer and e-reader.
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riopato
October 21, 2010 at 5:26pm
Staring at any lcd tech for long periods is bad for the eyes glossy or matted. eink has true promise as an alternative to ink on paper. To have a color version of this would be not only benefit ereaders but also any portable devices like smartphones and tablets. I believe someone has already successfully attached an eink display to an android device and it works great although it's only black and white.
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Baer
October 21, 2010 at 3:58pm
I can not read a book on an iPad. After 15 minutes or so a glossy screen gets old. For pure e book reading I am always amazed at how much a Kindle screen looks like high quality paper and print. The Kindle is plain and simple, an elegant e book reader, not a web surfer, not a game player but a really good e book reader, no matter the ambient lighting.
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jgrimoldy
October 21, 2010 at 3:38pm
Putting color into an eBook reader will really blur the distinction between it and a tablet. Unless they're going to use some breakthrough color eInk, the SIGNIFICANTLY reduced battery life of any other color display technology would motivate me to get a much more functional tablet PC instead.
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