New Coke Zero Promotion Helps You Find Your Facebook Doppelgänger
New Coke Zero Promotion Helps You Find Your Facebook Doppelgänger
Posted 12/03/2009 at 2:03pm
| by Bart Salisbury
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Just because civil libertarians object to law enforcement’s use of facial recognition software to track us by the millions doesn't mean we can’t have a little fun with it as well. Coca-Cola is offering you a chance to find your doppelgänger, using the app Facial Profiler on Facebook.
The rationale behind Coke’s promotion is to emphasize just how much Coke Zero tastes like Coca-Cola Classic--there doubles, get it? What better way to underscore this by letting you find your facial double. Unless, of course, you find the idea of someone else having your face more creepy than fun.
Coke says the Facial Profiler will introduce a “new social dynamic,” but aren’t quite sure that that dynamic will be. Still, that’s no reason not to leap blindly into it. Throw caution to the wind--the Facial Profiler now has a critical mass of uploaded photos for it to return matches. But, keep in mind, some say doppelgängers are harbingers of death. (Which makes you wonder what exact message Coke is sending out about its products.)
Image Credit: Coca-Cola, Facebook
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Biceps
December 03, 2009 at 2:29pm
Would it find your twin, or your twin's doppelgänger? If it finds a doppelgänger of you/your twin, which of you is marked for death? The universe is sooo mysterious.
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